Accurate translation is essential across all industries. So why are we emphasizing its importance in marketing?

If you plan to expand your business into different markets, localization is the most powerful tool you can have. In contrast to translation, which only focuses on bridging the language gap, localization takes into account cultural specificities, the societal values of the target market, jargon and linguistics, and more.

Ciklopea, a professional translation company, is hosting an in-person linguistic workshop on translating clinical trial documentation.

Looking to expand your business globally and wondering how to tailor your products and services to local markets? Then you won’t want to miss our latest video interview with a localization expert, Josef Kubovsky​​​​, CEO at Nimdzi Insights.

With a background in engineering and management, Mladen joined his life and business partner’s translation company, Ciklopea, when Croatia began negotiations to join the European Union.