We may perceive translation in various ways – it may be good, bad, correct, incorrect, fluent, awkward, poetic, mechanical and so on – but it is easy to forget that translation is actually an asset. To be more precise, our painstakingly and successfully localized materials for specific markets are assets simply by virtue of their function – they generate profit, reduce expenses and improve sales.
Editable file is one of the language industry’s magic phrases that activates certain powers such as cost/time optimization. The reason is simple – editable files can be easily imported in CAT tools and thus enable the localization teams to apply the carefully developed processes of linguistic and technical adaptation, quality control and optional DTP. Simply put – there is no localization process and reliable quality control without the CAT software and CAT software can only be used with editable files.
Every serious language service provider has a quality management system in place that may include various steps depending on the project requirements. However, these quality management systems are always built around the two major phases of translation/localization project – translation and revision (also known as bilingual editing) that are performed by two individual linguists or linguist teams.
In our everyday work as Project Managers, we often tend to direct most of our attention to our end-product, i.e. a delivered translation. However, we should sometimes hit pause and consider how different clients influence our workflow and how we can adapt our processes accordingly.
Interview with Marija Omazić: “New generations of students are more digitally literate and more mobile”
After several years of successful cooperation, we decided to learn more about Marija Omazić, full professor at the Faculty of Humanities and Social Sciences of the University of Osijek and the chair of the master’s programme in translation at the Department of English. She shared with us the joys of working with students and the details about many projects she was involved in.
This time we had a chat with terminologist Siniša Runjaić. He shared with us how one becomes an expert for terminology and glossaries, and told us a little bit more about his past work experience and memorable projects.
We have recently had a chat with Mr. Santiago García-Agulló Goded, Msc Civil Engineering, from Grupo TYPSA who kindly shared his experiences of working with Ciklopea.
When I first started writing this article, I had to decide how I’m going to style the head noun of the title. Is it e-Learning with a hyphen or without it and what’s the difference anyway? So, I did a little research and found out that the former was used in the earlier days when the concept was still new and unfamiliar to many. But as it was rising and slowly becoming a regular part of our lives, we dropped the hyphen so we could save ourselves from pressing one more key of the keyboard. That’s how I got to learn something new, even if it’s as banal as learning how to style a word.
That dreadful phrase bad translation has two distinct meanings – first, there is the obvious one, a text (or any other material) replete with errors in meaning, style, grammar and orthography and second, the more serious one, including delayed and cancelled product launches, loss of time, resources and energy and, most dreadful of them all, negative representation on a foreign market, which is also the price of a bad translation.
How to prevent it?
The amount of textual materials used before, during and after clinical research is often massive as they include a wide range of documents composed by healthcare professionals, legal and financial experts and patients. If any of these documents needs to be updated or changed for any reason, amending and updating the translated versions may be difficult and time-consuming.
Luckily, there are processes and technologies designed to make these actions painless.
Preparation of requests for proposal (RFP) is a serious and painstaking task that – when translation is included – may easily become even more complex. We might have a few tips for you that may help you avoid this being a challenge, find a reliable language solution provider and run a successful RFP.
Transcreation is most definitely not one of the things that spring to mind when we talk about the medical translation or localization of pharmaceutical materials. With all the seriousness of study protocols, summaries of product characteristics and correspondences with the regulatory bodies, we tend to forget that medical and pharmaceutical companies also need marketing solutions to propel their business and reach their customers and clients.
It can sometimes take a lot of time and effort to adapt to working with a new client – particularly on complex projects for a mature client with established and strict procedures that need to be followed – but good coordination, patience and understanding of the client’s requirements ultimately yields positive results.
The task of language professionals is essentially the same across industries and can always be summarized as helping companies and organizations communicate their messages to the target audiences, partners and clients. In this article we take a look at what medical translators need to know to make this communication possible in the vast and the diverse world of life sciences.
Pharmaceutical and medical industries are the two biggest players in the life sciences sector who frequently launch and sell their products on the global markets. Of course, to do so, they need to approach each of these markets with the utmost care. We are all their customers and we all have different healthcare needs and desires.
Hot on the heels of our article on machine translation, it’s now time to discuss computer-assisted translation or CAT.
Once when I was a kid, I was passing by a car wash which had the big written sign “Machine washing and polishing” with a friend who asked me, all amazed, “Wow, they have machines to wash the cars?!” And the guy who worked there heard him and replied, mildly disappointed “Do I look like a machine to you?” We did not expect that, but he, indeed, was still a human being. Same goes with machine translation (MT).
Copywriters use a variety of stylistic devices to create catchy and effective marketing messages. Most of the time, though, these devices only work in the source language and can easily get lost in translation. This is where transcreation or creative translation comes into play.
Translations are one of those things that you only really notice once they’ve gone wrong. The internet is full of jokes about bad translations, which although may be funny, are actually a very serious issue for all stakeholders. Quality Assurance (also known as QA) is one of the steps taken within the language industry to prevent translation errors.
Terminology management is a powerful tool that saves time, energy, and money, especially when used in conjunction with translation memories and CAT tools.
In this article we take a look at the most common opportunities and challenges to translation productivity.
“From top floor to shop floor” is a phrase used to describe a business organization in its entirety
Serendipity is frequently listed among the most beautiful English words, as well as among the ones most difficult to translate to other languages.
“So you see that a MacGuffin is actually nothing at all.”
“Mad as a hatter” is an English phrase meaning “crazy” and although its origin is unclear, it actually has nothing to do with Lewis Carroll’s memorable character from “Alice’s Adventures in Wonderland”.
The Atomic Era conviction that computers will eliminate the need for translators – or even the need to learn foreign languages at all – within a few short years still persists. But will it?
In addition to its numerous obvious benefits, professional management of translation assets preserves the integrity of PILs and similar medical and pharmaceutical documents.
The Pareto principle or the 80-20 rule in its simplest form states that, for better or worse, roughly 80% of the effect comes from 20% of the causes.
The price of a bad, awkward or inaccurate translation is too steep, making the price of a good, professional human translation the long run reasonable and low.
The world is big and replete with possibilities. The Internet is constantly growing more multilingual by the hour and reflecting these possibilities. Yet, picking the right one for your business may be tricky.