Localization

5 Reasons Why Your Business Needs Professional Localization Services in 2022

Ciklopea 5 months ago 5 min read

While the challenging climate of the 2020s may bring a lot of changes and uncertainties to the way businesses operate, it also provides a good opportunity to focus on the things that don’t change and that may help in overcoming the crisis. In this article, we take a look at how and why professional translation/localization services are one of the anchors that can help your business thrive in any environment.

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Preparing for Localization: How to Produce the Source Content the Right Way

Ciklopea 6 months ago 5 min read
Preparing for Localization: How to Produce the Source Content the Right Way

Internationalization or i18n is the concept of product/service design that facilitates expansion into foreign markets (or globalization) through localization. The term is chiefly used in the software localization domain, but it can be easily applied to any other field. In this article, we take a closer look at how the internalization principles can be successfully applied to content production to make the localization process smoother, cheaper and leaner.

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Walking the Technical Side of Localization: Orchestrating QA, OCR and DTP to Really Work for You

Ciklopea 7 months ago 5 min read
Walking the Technical Side of Localization: Orchestrating QA, OCR and DTP to Really Work for You

On the execution level, every localization project has two major distinct dimensions – linguistic and technical. While the linguistic dimension encompasses language adaptation issues, such as language pairs, translation, and review, technical dimension includes physical aspects of the project, such as file formats, required software, digital resources and various additional services that need to be performed before, during and after the project, all with the aim of ensuring the quality and usability of the final localized materials. Both dimensions are of equal importance and we may say that the difference between translation and localization happens at the junction point of these two dimensions.

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The Pivot Language Approach and Multilingual Localization Projects: How and When it Works

Ciklopea 7 months ago 5 min read
The Pivot Language Approach and Multilingual Localization Projects: How and When it Works

According to the Cambridge English Dictionary, pivot is “a fixed point supporting something which turns or balances, or a person or thing on which something else depends”. If we imagine for a moment the localization process as a mechanism, the source material will have the function of the pivot, because in every possible scenario, from AI-powered machine translation with post-editing to the good old translation and proofreading, the quality of the source material is the factor that will always dictate both the process efficiency and the ultimate quality of the localized materials, regardless of all the technical magic and linguistic knowledge involved.

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Regulation (EU) 2017/745 on Medical Devices (MDR) and Translation

Ciklopea 12 months ago 5 min read

On 26 May 2021, EU Medical Device Regulation (MDR) replaced the EU’s current Medical Device Directives and while the medical devices manufacturers have largely ensured compliance with the new regulation, this change will have an impact on development of documentation related to the medical devices, translation and regulatory cycles in the EU.

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Why Localize at All? Because You Want Your Business to Grow

Mladen Stojak 1 year ago 6 min read

In the previous article How to Localize: The 3 Pillars of Localization Process, I shared my views on how the localization process should be set up to deliver the desired results and how the understanding of localization has been somewhat changed by the current pandemic. This time, I am talking about the things that have not been changed and that are not very likely to change – the benefits of localization.

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How to Localize: The 3 Pillars of Localization Process

Mladen Stojak 1 year ago 5 min read

One of the perks of having been in the industry for decades is the ability to calibrate your laser line and get to the core of things easily.

Surely, the language industry is extremely fragmented and each project is a separate universe with specific aspects and requirements, but when you reach that point where you have successfully executed all kinds of projects, more or less complex, with millions of words and in dozens of language combinations, you inevitably begin to see it more clearly what is really important and the undercurrents that lead to success or failure across the different projects begin to show on the surface.

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When Translation Technology Really Helps and When it Doesn’t

Miloš Matović 1 year ago 5 min read

Machine translation. Artificial intelligence. Neural language processing. Predictive modelling. These fancy terms have been flashing everywhere over the past several years to the point when it seems that all your localization problems can be solved with a double click. As of 2021, they can’t. In this article, we will try and explain the exact role of technology in the translation/localization process in the simplest possible terms and help you understand what it really can and cannot do for you.

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Localization for the Automotive Industry: Keeping it Consistent

Miloš Matović 1 year ago 5 min read
Localization for the Automotive Industry: Keeping it Consistent

Cars. They are complex, sophisticated and ubiquitous. Their build quality and safety features are extremely important in our everyday lives. Yet, much of what we need to know when purchasing a car is contained in its brand – luxurious, family, sport cars, SUVs (and more) are all safely tucked in the brand names whose reputation has been carefully developed for decades. And it is probably true that for most of these decades, the localization requirements of the automotive industry were mostly limited to marketing materials and user manuals. But all things change.

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Pure Transcreation: A New Possible Avenue for Immersive Localization

Miloš Matović 3 years ago 4 min read

Localization is more than a translation. You have heard it many times, we have said many times. But what more really means goes beyond the additional phases that make localization process more complex than your good old translation – localization is more than translation because its effects must be equal (at worst comparable) to the effects of any material generated in the target language/culture/market.

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The Value of Localization for Beginners: Part Three – How Mature Organizations Do It

Miloš Matović 3 years ago 4 min read
The Value of Localization

In Part One and Part Two we covered the fundamental values and definitions of localization.

This time we are taking a closer look at how mature organizations approach localization efforts – and of course, by “mature” we mean neither “old” nor “large” – but simply strategically oriented companies with established processes, developed strategies and clearly set goals.

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Digital Marketing, Tourism and Translation: A Funky Combo

Zana Čizmin 4 years ago 5 min read

The contemporary business climate encourages you to enrich your portfolio with a few extra services. But the question is what should these added services be? I guess it’s true for any business, but when we are talking about the language solutions and processes, listening closely to your customer’s need might show you the right direction and be mutually beneficial. Being able to offer the solutions that actually help your client grow and that were not available just a few months before is the recipe for success on both sides.

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Localizing Customer Experience: It’s Worth It

Miloš Matović 4 years ago 3 min read

People won’t buy a product/service they don’t understand. This is the core reason for every localization effort and everything that it may include, from market research, development of custom technological solutions, translation to linguistic fine-tuning. But is product/service localization really sufficient for the global success?

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Files, Files Everywhere: The Subtle Power of Translation Alignment

Miloš Matović 4 years ago 5 min read

Here’s the basic scenario: you have the translated versions of your documents, but the translation wasn’t performed in a CAT tool and you have to build a translation memory because these documents need to be updated or changed across the languages, you want to retain the existing elements, style and terminology, and you have integrated CAT technology in your processes in the meantime. The solution is a neat piece of language engineering called translation alignment.

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eLearning Localization: Building a Global Education System

Juraj Močilac 4 years ago 4 min read

When I first started writing this article, I had to decide how I’m going to style the head noun of the title. Is it e-Learning with a hyphen or without it and what’s the difference anyway? So, I did a little research and found out that the former was used in the earlier days when the concept was still new and unfamiliar to many. But as it was rising and slowly becoming a regular part of our lives, we dropped the hyphen so we could save ourselves from pressing one more key of the keyboard. That’s how I got to learn something new, even if it’s as banal as learning how to style a word.

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The Role of Project Manager in Customer Experience

Martina Ljubičić 4 years ago 5 min read
Customer Experience - project manager

Since a project manager is a member of the production team, the role of the PM is often too easily associated exclusively with the production part of the service, or “what we deliver”. However, a project manager is equally important in the “how we deliver” part of the operation, in building a positive experience for the customer who works with us.

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The Need For Digital Marketing Transformation

Zana Čizmin 4 years ago 4 min read
AmCham Digital Transformation

Ciklopea representatives attended yesterday’s AmCham event “The need for Digital Marketing Transformation – embrace it or get left behind” with the keynote speaker Ms. Katie Axam, Chief Marketing Officer, IBM Central and Eastern Europe. In her speech, Ms. Axam reflected on the changing role of the CMO and the need for organizations to adapt in […]

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Website Localization Examples: Drupal L10n

Juraj Močilac 4 years ago 4 min read
Drupal

Expanding your business to global markets implies that you already own a website that represents what you do in the best possible way. However, it will hardly get you any traffic if most of the online population can’t understand it. Having in mind that well prepared and optimized website is your first contact with your prospective clients, I’m guessing you’d want to make website localization your priority.

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Going Global Digitally: Localization of Tourist Ads in the Adriatic Region

Juraj Močilac 4 years ago 4 min read
Digitalna globalizacija: lokalizacija turističkih oglasa u jadranskoj regiji

Living in the new digital era might be overwhelming for some people or the business owners, but we can’t deny the fact that many activities are now happening in the virtual world, along with tourism and booking your next destination. Croatia is apparently trying not to drown in its own sea and the new market trends. So far so good, I would say, considering the statistics for 2017 which shows an increase of 13% in arrivals of foreign tourists, in comparison to the previous year.

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Translation, Travel and Tourism: Localization for the Hospitality Industry

Miloš Matović 4 years ago 4 min read
Lokalizacija u turizmu

Travel and hospitality industry requires frequent updates of content, changes of target audiences and the advertisement media and therefore represents one of the most active areas of the language industry. The particular challenges of the industry can be overcome easily if the clients and providers of language services work together and, of course, if they both have a clear understanding of the nature of the industry and the benefits of language solutions to its growth.

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Storytelling and Localization Can Boost Your Sales

Juraj Močilac 4 years ago 4 min read
Localizing Stories to Boost Sales

In the beginning was the Word, said John, and little did he know it will stay the default part of the Office 365 package. But long before computers and Microsoft Word, even long before writing there was the good old spoken word. Which, in my opinion, remains the best way of human interaction and therefore […]

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Localization and SEO: A Perfect Match

Juraj Močilac 4 years ago 3 min read
SEO Localization

Usually when I’m lurking around the World Wide Web – which is 24/7 – I get involved with content originally written in English. Which is why I make search queries in English, even though it’s not my mother tongue. It’s not so much due to a lack of content in my first language, but rather […]

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Interview with Renato Beninatto: “What we’re going to translate in five years has not been invented yet”

Zana Čizmin 5 years ago 8 min read
Interview with Renato Beninatto: “What we’re going to translate in five years has not been invented yet”

We met up with Renato Beninatto, the renowned language industry veteran and thought leader and CEO of Nimdzi Insights, earlier this month at LocWorld35 – Silicon Valley conference in Santa Clara. His latest book The General Theory of the Translation Company written with Tucker Johnson has just hit the stores and this was a perfect occasion for our Chief Business Development Officer Zana Čizmin to discuss both the book and the present and the future of the translation industry with Renato.

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Glocalization: Buzzword of a New World

Juraj Močilac 5 years ago 4 min read
Glocalization: Buzzword of a New World | Localization | Ciklopea

Just the other day I read an article on how we should be more open to the natural fluidity of language and its capacity for change, allowing the usage to define the rules and not vice versa. Therefore, it doesn’t surprise me that new complex words and neologisms are popping up at every corner. And like language, neither other products and services should be immune to change. I’m sure you’ve already heard of globalization and most definitely of localization, but the word glocalization opens up a whole new dimension.

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Culturalization or What Happens When Content Meets Context

Juraj Močilac 5 years ago 4 min read
Culturalization or What Happens When Content Meets Context

When my colleague first introduced me to the term culturalization, I thought it was yet another synonym for localization. I wanted to believe I wasn’t completely wrong, but the facts showed me I wasn’t right either. My spell checker, too, thinks I’m definitely wrong as I’m typing this. So, to educate myself, I did a little research on the enigmatic term and what I found really stuck with me.

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How to Make Your Software Localization Project Run Smoothly – A Quick Guide

Juraj Močilac 5 years ago 4 min read
How to Make Your Software Localization Project Run Smoothly

Many software developers are confronted with certain challenges in the software localization department that they might have trouble overcoming. Instead of trying to find an adequate solution to their problem, they just leave it as it is and hope for the best, which often results in a product that is full of bugs and glitches. It should not be forgotten that the process of localization is a complex one and requires a great deal of planning, patience and coordination, so we’ve made a list of things that should help you with L10n of your product.

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Optimizing Localization Process with Verifika QA: Interview with Aleksander Gilev

Miloš Matović 5 years ago 6 min read

Verifika QA is a dedicated quality assurance solution with an option for development of custom profiles to meet the requirements of various projects in different language pairs. Its ratio of flexibility and reliability is the reason we have been using Verifika QA for years. Verifika has also been a Ciklopea Summer School Technological Partner every year since the school’s inception in 2015.

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Transcreation: A Very Short Introduction

Ciklopea 5 years ago 4 min read
Globalization is achieved through localization

Copywriters use a variety of stylistic devices to create catchy and effective marketing messages. Most of the time, though, these devices only work in the source language and can easily get lost in translation. This is where transcreation or creative translation comes into play.

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Croatian, Bosnian, Serbian, Montenegrin: Challenges of Localization

Miloš Matović 5 years ago 6 min read
Croatian, Bosnian, Serbian, Montenegrin: Challenges of Localization

The complex and diverse landscape of the South Slavic linguistic area may often seem bewildering from the outside. How many languages are spoken in the Balkans? Is it Serbo-Croatian? Do I have to localize my product to Bosnian or to Croatian? – These are some of the questions every LSP is likely to hear from new clients entering into the markets of Croatia, Bosnia, Montenegro or Serbia, while the scientific and technical acronyms and names for these languages such as BCS, BCSM, Serbo-Croatian or Central South Slavic diasystem are of little help in clarifying this confusion.

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How Website Localization Helps Increase Your Sales

Miloš Matović 6 years ago 8 min read
How Website Localization Helps Increase Your Sales | Blog | Ciklopea

Regardless if it is an interactive presentation of a brick and mortar company or if it is the interface of an online service, website is the main channel of communication of contemporary world. Thus, the fastest, safest and the most efficient way to reach the global customers and expand your business globally is through website localization.

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Should Startups Consider Localization?

Miloš Matović 6 years ago 5 min read

Every startup has essentially one advantage when compared to big companies – a clean slate and the possibility to create a unique corporate identity and write a whole new success story, without being burdened by the failures or successes of the past. Beginnings are always exciting and promising, but for these very reasons they are also risky and that is why the examples of big companies should not be ignored. This article features some of the translation and localization lessons every startup can learn from the big companies.

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