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Our local resources for all language pairs are carefully selected native linguists with the experience, qualifications and interdisciplinary knowledge required for providing of high quality language services for life sciences, IT and software, and technology and manufacturing industries.

Our Original Articles About Linguistics

The Pivot Language Approach and Multilingual Localization Projects: How and When it Works

Ciklopea 1 year ago
The Pivot Language Approach and Multilingual Localization Projects: How and When it Works

According to the Cambridge English Dictionary, pivot is “a fixed point supporting something which turns or balances, or a person or thing on which something else depends”. If we imagine for a moment the localization process as a mechanism, the source material will have the function of the pivot, because in every possible scenario, from AI-powered machine translation with post-editing to the good old translation and proofreading, the quality of the source material is the factor that will always dictate both the process efficiency and the ultimate quality of the localized materials, regardless of all the technical magic and linguistic knowledge involved.

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Quarterly Business Reviews (QBRs) and KPIs in Translation and Localization: An Essential Insight for the Clients (Video)

Mladen Stojak 1 year ago

Before we begin this story, we need to talk about the elephant in the room – the elusive ROI and KPIs of localization and translation services. Unless you have decided to invest in localization with a very specific objective of such a venture – for example, localizing user manuals/help files to decrease the number of calls to the customer services department – the traditional ROI and KPI measurements will simply not work no matter how you try.

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