Internationalization or i18n is the concept of product/service design that facilitates expansion into foreign markets (or globalization) through localization. The term is chiefly used in the software localization domain, but it can be easily applied to any other field. In this article, we take a closer look at how the internalization principles can be successfully applied to content production to make the localization process smoother, cheaper and leaner.
Did you know that producing good and relevant content not only attracts traffic to your site, but also helps you spread brand awareness? So, my question to you is what’s your strategy for keeping customers close? How do you approach new clients?