So, you’ve launched your mobile app. Your user base is growing, NPS scores are pretty good, and you’re continuously collecting customer feedback and improving your product. That’s pretty exciting!
Are you planning an international marketing strategy to expand your customer base? Then you’ll need to explain your distinct brand identity to reach new areas.
Is the tone of your brand professional and serious or informal and filled with slang and other colloquialisms? Make sure your translator knows this!