One of the most frequent questions we get from our customers relates to the tech stack that we use. This doesn’t come as a surprise to us because translation technology can significantly reduce your project costs and it directly impacts the quality of our collaboration.
Before we begin this story, we need to talk about the elephant in the room – the elusive ROI and KPIs of localization and translation services. Unless you have decided to invest in localization with a very specific objective of such a venture – for example, localizing user manuals/help files to decrease the number of calls to the customer services department – the traditional ROI and KPI measurements will simply not work no matter how you try.
Ciklopea
Mladen Stojak