Translating Patient-Facing Content: Challenges and Solutions
Patient-facing content includes all medical and pharmaceutical materials targeted at patients and end users who are not necessarily familiar with expert terminology and procedures.
Depending on their purpose, these materials may cover a wide range of topics, from legal information to instructions for use of medical devices, and all of this must be conveyed in a clear and unambiguous manner to make the information understandable to the non-expert target audiences.