marketing

Localizing Customer Experience: It’s Worth It

Miloš Matović 4 years ago 3 min read

People won’t buy a product/service they don’t understand. This is the core reason for every localization effort and everything that it may include, from market research, development of custom technological solutions, translation to linguistic fine-tuning. But is product/service localization really sufficient for the global success?

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The Need For Digital Marketing Transformation

Zana Čizmin 4 years ago 4 min read
AmCham Digital Transformation

Ciklopea representatives attended yesterday’s AmCham event “The need for Digital Marketing Transformation – embrace it or get left behind” with the keynote speaker Ms. Katie Axam, Chief Marketing Officer, IBM Central and Eastern Europe. In her speech, Ms. Axam reflected on the changing role of the CMO and the need for organizations to adapt in […]

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Transcreation: A Very Short Introduction

Ciklopea 5 years ago 4 min read
Globalization is achieved through localization

Copywriters use a variety of stylistic devices to create catchy and effective marketing messages. Most of the time, though, these devices only work in the source language and can easily get lost in translation. This is where transcreation or creative translation comes into play.

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Elia ND Focus on Sales & Marketing: High Quality Exchange of Ideas

Zana Čizmin 5 years ago 6 min read

When we heard that Elia was setting up its first conference entirely dedicated to sales and marketing, we immediately knew that this was an event Ciklopea could never skip. The track record of offering relevant content of Elia conferences, combined with the focus on one of the hottest topics in our industry, were more than good enough reasons to pack our suitcases and set out to Switzerland.

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