So you’ve decided to translate your website. Congratulations on your decision! Making your website accessible in different languages can increase your conversion rates and create a more meaningful experience for your target audience. Not only that, but it also helps you establish trust with your site visitors and build a positive brand image.
If you plan to expand your business into different markets, localization is the most powerful tool you can have. In contrast to translation, which only focuses on bridging the language gap, localization takes into account cultural specificities, the societal values of the target market, jargon and linguistics, and more.