What you need to know before making your website global

Miloš Matović 6 years ago Comment

Making a website global means having it localized into one or more foreign languages and territories. In this article, we look at the things that one needs to know before having a website localized.

What you need to know before making your website global
Z lokalizacijo spletne strani v druge jezike, ne samo v angleščino, lahko pridobite več potencialnih uporabnikov.

A website may be a product itself, with its content being its primary function at the same time, it may be an interactive platform for the distribution of the products and the tool of communication with customers and partners – or all of these things at the same time. Whatever the case may be, in this day and age a website is above all the interface of the enterprise, serving as an interactive bridge between the company and its customers or users. Making a website global means having it localized into one or more foreign languages and territories. In this article, we look at the things that one needs to know before having a website localized.

People are usually more perceptive to the content in their own language

This was true even before the Internet was invented, but in the days of the dominance of English, it may be even truer – people simply like to hear or see the content in their own, first language. Having a website localized into languages other than English means reaching out to more potential users.

Website is above all the interface of the enterprise, serving as an interactive bridge between the company and its customers or users.

More than 70 percent of Internet users do not speak English as their first language

English is the dominant language of the culture, technology and business of our era, it is the most widely learned second language in the world, but it is not the first language to a great deal of Internet users.

The localized version of a website must be a “mirror image” of the original one

The localized version of a website is not a new version of the website, but a customized version of an existing one, usually in English. It has to be represented in the target language and culture as if it originated within them, but it has to follow the pattern of the original one and convey the exact same information.

The localization process is easier when the original website is complete, tested and stable

It is not only easier, it is also safer and less complicated and promises better results – the finalized source text is translated and the finalized design elements are adapted and no quick and stressful changes are required.

Website localization is more than website translation

Translation is the central process of localization, but not the only one – it also includes the localization of code, and, in certain cases, images, audio and video files, interactive content and other multimedia.

Like This Article? Subscribe to Receive More Via Email

  • receive a digest with new articles
  • up to 2 emails a month
  • This field is for validation purposes and should be left unchanged.

Related Articles

Regulation (EU) 2017/745 on Medical Devices (MDR) and Translation

1 month ago

On 26 May 2021, EU Medical Device Regulation (MDR) replaced the EU’s current Medical Device Directives and while the medical devices manufacturers have largely ensured compliance with the new regulation, this change will have an impact on development of documentation related to the medical devices, translation and regulatory cycles in the EU.

Continue reading

Why Localize at All? Because You Want Your Business to Grow

2 months ago

In the previous article How to Localize: The 3 Pillars of Localization Process, I shared my views on how the localization process should be set up to deliver the desired results and how the understanding of localization has been somewhat changed by the current pandemic. This time, I am talking about the things that have not been changed and that are not very likely to change – the benefits of localization.

Continue reading

How to Localize: The 3 Pillars of Localization Process

3 months ago

One of the perks of having been in the industry for decades is the ability to calibrate your laser line and get to the core of things easily.

Surely, the language industry is extremely fragmented and each project is a separate universe with specific aspects and requirements, but when you reach that point where you have successfully executed all kinds of projects, more or less complex, with millions of words and in dozens of language combinations, you inevitably begin to see it more clearly what is really important and the undercurrents that lead to success or failure across the different projects begin to show on the surface.

Continue reading