Cars. They are complex, sophisticated and ubiquitous. Their build quality and safety features are extremely important in our everyday lives. Yet, much of what we need to know when purchasing a car is contained in its brand – luxurious, family, sport cars, SUVs (and more) are all safely tucked in the brand names whose reputation has been carefully developed for decades. And it is probably true that for most of these decades, the localization requirements of the automotive industry were mostly limited to marketing materials and user manuals. But all things change.
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We have recently received Croatia’s Best Employer Brand Award 2020 in the Small Business Category, which marks a good occasion to take a look at what really makes us tick and how we got to this point.
We are rounding up 2020 on a high: our employer branding efforts have been recognized by independent experts and awarded with Croatia’s Best Employer Brand Award 2020 in the Small Business Category.