Machine translation. Artificial intelligence. Neural language processing. Predictive modelling. These fancy terms have been flashing everywhere over the past several years to the point when it seems that all your localization problems can be solved with a double click. As of 2021, they can’t. In this article, we will try and explain the exact role of technology in the translation/localization process in the simplest possible terms and help you understand what it really can and cannot do for you.
Professional Human Translation
Ciklopea’s translation solutions combine linguistic and expert knowledge, cutting-edge technology and advanced translation project management for ultimate efficiency, speed and reliability.
Our linguistic teams consist of professional, university educated translators who are native speakers of the target languages. The teams are built on experience, subject-matter expertise and language combinations.
All Ciklopea’s projects are performed in professional CAT (Computer-Assisted Translation) software that enables cost / time efficiency and ultimate consistency through the use of translation assets. The translated materials are checked for potential errors in specific QA (Quality Assurance) software before delivery.
Communicate Effectively with the Global Customers
The global market means linguistic and cultural diversity. Global success requires seamless linguistic and cultural adaptation to multilingual market environments. Customized and scalable linguistic solutions to help you reach global customers and clients are our forte.
Ciklopea’s expert teams for developing of marketing and advertising linguistic solutions can help you transcreate:
- Branded messages
- Online content
Be understood. Globally.
Your marketing content may be impeccably developed and translated, and may still make no sense in the target language and underperform on the target market. This is because different markets demand different approaches and even different types of content, so this is where creative translation or transcreation comes into play.
The Art of Creative Communication
In contrast to semantics-centered translation and localization processes, transcreation is a sophisticated linguistic product designed to convey the style, tone and purpose of your original message to international markets. The purpose of transcreated content is to retain the desired rhythm and vividness of source materials in order to make a strong connection with target audiences.
Translation Asset Management
Centralized management of multilingual content requires the use of translation assets such as translation memories, termbases and glossaries for optimum consistency, quality and cost / time savings.
Streamline the process. Orchestrate the assets.
Our homegrown translation management platform Orchestrum enables the centralized management of translation assets, resulting in the leaner development of multilingual linguistic products. Previously translated and approved elements in a specific language combination are reused, enabling a faster, more cost-efficient translation or localization process.
Use the Most of Linguistic Assets
The well-timed development of translation assets enables a structured approach and the long-term optimization of translation and localization processes.
Translation memories are segmented databases containing previously translated segments that can be reused, termbases feature approved translations of specific terms and glossaries contain predefined definitions of specific terms.
Reduce, Reuse, Recycle
The development and maintenance of translation assets help reduce the waste of time and resources, reusing existing linguistic assets and recycling previously used elements. Once developed, translation assets are regularly updated and maintained to reflect any changes of source content for best results.
We take customer satisfaction seriously. And it shows.
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Quarterly Business Reviews (QBRs) and KPIs in Translation and Localization: An Essential Insight for the Clients
Before we begin this story, we need to talk about the elephant in the room – the elusive ROI and KPIs of localization and translation services. Unless you have decided to invest in localization with a very specific objective of such a venture – for example, localizing user manuals/help files to decrease the number of calls to the customer services department – the traditional ROI and KPI measurements will simply not work no matter how you try.
Cars. They are complex, sophisticated and ubiquitous. Their build quality and safety features are extremely important in our everyday lives. Yet, much of what we need to know when purchasing a car is contained in its brand – luxurious, family, sport cars, SUVs (and more) are all safely tucked in the brand names whose reputation has been carefully developed for decades. And it is probably true that for most of these decades, the localization requirements of the automotive industry were mostly limited to marketing materials and user manuals. But all things change.