Miloš Matović

Croatian, Bosnian, Serbian, Montenegrin: Challenges of Localization

Miloš Matović 6 years ago 6 min read
Croatian, Bosnian, Serbian, Montenegrin: Challenges of Localization

The complex and diverse landscape of the South Slavic linguistic area may often seem bewildering from the outside. How many languages are spoken in the Balkans? Is it Serbo-Croatian? Do I have to localize my product to Bosnian or to Croatian? – These are some of the questions every LSP is likely to hear from new clients entering into the markets of Croatia, Bosnia, Montenegro or Serbia, while the scientific and technical acronyms and names for these languages such as BCS, BCSM, Serbo-Croatian or Central South Slavic diasystem are of little help in clarifying this confusion.

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How Website Localization Helps Increase Your Sales

Miloš Matović 6 years ago 8 min read
How Website Localization Helps Increase Your Sales | Blog | Ciklopea

Regardless if it is an interactive presentation of a brick and mortar company or if it is the interface of an online service, website is the main channel of communication of contemporary world. Thus, the fastest, safest and the most efficient way to reach the global customers and expand your business globally is through website localization.

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Should Startups Consider Localization?

Miloš Matović 6 years ago 5 min read

Every startup has essentially one advantage when compared to big companies – a clean slate and the possibility to create a unique corporate identity and write a whole new success story, without being burdened by the failures or successes of the past. Beginnings are always exciting and promising, but for these very reasons they are also risky and that is why the examples of big companies should not be ignored. This article features some of the translation and localization lessons every startup can learn from the big companies.

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