Miloš Matović

Digital Transformation and Translation Asset Management: Hand in Glove

Miloš Matović 7 months ago Comment

We may perceive translation in various ways – it may be good, bad, correct, incorrect, fluent, awkward, poetic, mechanical and so on – but it is easy to forget that translation is actually an asset. To be more precise, our painstakingly and successfully localized materials for specific markets are assets simply by virtue of their function – they generate profit, reduce expenses and improve sales.

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What Is an Editable File (And Why PDF Isn’t Really One)

Miloš Matović 9 months ago Comment

Editable file is one of the language industry’s magic phrases that activates certain powers such as cost/time optimization. The reason is simple – editable files can be easily imported in CAT tools and thus enable the localization teams to apply the carefully developed processes of linguistic and technical adaptation, quality control and optional DTP. Simply put – there is no localization process and reliable quality control without the CAT software and CAT software can only be used with editable files.

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Pure Transcreation: A New Possible Avenue for Immersive Localization

Miloš Matović 12 months ago Comment

Localization is more than a translation. You have heard it many times, we have said many times. But what more really means goes beyond the additional phases that make localization process more complex than your good old translation – localization is more than translation because its effects must be equal (at worst comparable) to the effects of any material generated in the target language/culture/market.

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The Four Eyes Principle in the Language Industry: How Does it Work?

Miloš Matović 1 year ago Comment

Every serious language service provider has a quality management system in place that may include various steps depending on the project requirements. However, these quality management systems are always built around the two major phases of translation/localization project – translation and revision (also known as bilingual editing) that are performed by two individual linguists or linguist teams.

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The Value of Localization for Beginners: Part Three – How Mature Organizations Do It

Miloš Matović 2 years ago Comment
The Value of Localization

In Part One and Part Two we covered the fundamental values and definitions of localization.

This time we are taking a closer look at how mature organizations approach localization efforts – and of course, by “mature” we mean neither “old” nor “large” – but simply strategically oriented companies with established processes, developed strategies and clearly set goals.

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Files, Files Everywhere: The Subtle Power of Translation Alignment

Miloš Matović 2 years ago 1 comments

Here’s the basic scenario: you have the translated versions of your documents, but the translation wasn’t performed in a CAT tool and you have to build a translation memory because these documents need to be updated or changed across the languages, you want to retain the existing elements, style and terminology, and you have integrated CAT technology in your processes in the meantime. The solution is a neat piece of language engineering called translation alignment.

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Updating Clinical Study Documentation: Translation, Consistency and Quality

Miloš Matović 2 years ago Comment
Updating Clinical Study Documentation: Translation, Consistency and Quality

The amount of textual materials used before, during and after clinical research is often massive as they include a wide range of documents composed by healthcare professionals, legal and financial experts and patients. If any of these documents needs to be updated or changed for any reason, amending and updating the translated versions may be difficult and time-consuming.

Luckily, there are processes and technologies designed to make these actions painless.

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Trascreation for the Life Sciences: Why, When and How

Miloš Matović 3 years ago Comment
Kreativno prevajanje za medicino in farmacijo: zakaj, kdaj in kako

Transcreation is most definitely not one of the things that spring to mind when we talk about the medical translation or localization of pharmaceutical materials. With all the seriousness of study protocols, summaries of product characteristics and correspondences with the regulatory bodies, we tend to forget that medical and pharmaceutical companies also need marketing solutions to propel their business and reach their customers and clients.

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Translation, Travel and Tourism: Localization for the Hospitality Industry

Miloš Matović 3 years ago 1 comments
Lokalizacija u turizmu

Travel and hospitality industry requires frequent updates of content, changes of target audiences and the advertisement media and therefore represents one of the most active areas of the language industry. The particular challenges of the industry can be overcome easily if the clients and providers of language services work together and, of course, if they both have a clear understanding of the nature of the industry and the benefits of language solutions to its growth.

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Medical Translation Challenges

Miloš Matović 3 years ago Comment
Medical Translation Challenges

The task of language professionals is essentially the same across industries and can always be summarized as helping companies and organizations communicate their messages to the target audiences, partners and clients. In this article we take a look at what medical translators need to know to make this communication possible in the vast and the diverse world of life sciences.

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Optimizing Localization Process with Verifika QA: Interview with Aleksander Gilev

Miloš Matović 3 years ago Comment

Verifika QA is a dedicated quality assurance solution with an option for development of custom profiles to meet the requirements of various projects in different language pairs. Its ratio of flexibility and reliability is the reason we have been using Verifika QA for years. Verifika has also been a Ciklopea Summer School Technological Partner every year since the school’s inception in 2015.

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Croatian, Bosnian, Serbian, Montenegrin: Challenges of Localization

Miloš Matović 4 years ago 2 comments
Croatian, Bosnian, Serbian, Montenegrin: Challenges of Localization

The complex and diverse landscape of the South Slavic linguistic area may often seem bewildering from the outside. How many languages are spoken in the Balkans? Is it Serbo-Croatian? Do I have to localize my product to Bosnian or to Croatian? – These are some of the questions every LSP is likely to hear from new clients entering into the markets of Croatia, Bosnia, Montenegro or Serbia, while the scientific and technical acronyms and names for these languages such as BCS, BCSM, Serbo-Croatian or Central South Slavic diasystem are of little help in clarifying this confusion.

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