Localization

When Translation Technology Really Helps and When it Doesn’t

Miloš Matović 1 week ago Comment

Machine translation. Artificial intelligence. Neural language processing. Predictive modelling. These fancy terms have been flashing everywhere over the past several years to the point when it seems that all your localization problems can be solved with a double click. As of 2021, they can’t. In this article, we will try and explain the exact role of technology in the translation/localization process in the simplest possible terms and help you understand what it really can and cannot do for you.

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Word for Word and More: Terminology Management for the Pharmaceutical Industry

Miloš Matović 1 month ago Comment

In literally every survey that we have ever conducted among our clients from the pharmaceutical and medical devices industries, accurate terminology has always been singled out as the primary concern in translation for these sectors. In this article, we will take a closer look at the reasons for this and how the translation technologies can help us address this issue and ensure accuracy of terminology.

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Quarterly Business Reviews (QBRs) and KPIs in Translation and Localization: An Essential Insight for the Clients

Miloš Matović 2 months ago Comment

Before we begin this story, we need to talk about the elephant in the room – the elusive ROI and KPIs of localization and translation services. Unless you have decided to invest in localization with a very specific objective of such a venture – for example, localizing user manuals/help files to decrease the number of calls to the customer services department – the traditional ROI and KPI measurements will simply not work no matter how you try.

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Localization for the Automotive Industry: Keeping it Consistent

Miloš Matović 4 months ago Comment

Cars. They are complex, sophisticated and ubiquitous. Their build quality and safety features are extremely important in our everyday lives. Yet, much of what we need to know when purchasing a car is contained in its brand – luxurious, family, sport cars, SUVs (and more) are all safely tucked in the brand names whose reputation has been carefully developed for decades. And it is probably true that for most of these decades, the localization requirements of the automotive industry were mostly limited to marketing materials and user manuals. But all things change.

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Digital Transformation and Translation Asset Management: Hand in Glove

Miloš Matović 1 year ago Comment

We may perceive translation in various ways – it may be good, bad, correct, incorrect, fluent, awkward, poetic, mechanical and so on – but it is easy to forget that translation is actually an asset. To be more precise, our painstakingly and successfully localized materials for specific markets are assets simply by virtue of their function – they generate profit, reduce expenses and improve sales.

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Pure Transcreation: A New Possible Avenue for Immersive Localization

Miloš Matović 1 year ago Comment

Localization is more than a translation. You have heard it many times, we have said many times. But what more really means goes beyond the additional phases that make localization process more complex than your good old translation – localization is more than translation because its effects must be equal (at worst comparable) to the effects of any material generated in the target language/culture/market.

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The Value of Localization for Beginners: Part Three – How Mature Organizations Do It

Miloš Matović 2 years ago 2 comments
The Value of Localization

In Part One and Part Two we covered the fundamental values and definitions of localization.

This time we are taking a closer look at how mature organizations approach localization efforts – and of course, by “mature” we mean neither “old” nor “large” – but simply strategically oriented companies with established processes, developed strategies and clearly set goals.

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Digital Marketing, Tourism and Translation: A Funky Combo

Zana Čizmin 2 years ago Comment

The contemporary business climate encourages you to enrich your portfolio with a few extra services. But the question is what should these added services be? I guess it’s true for any business, but when we are talking about the language solutions and processes, listening closely to your customer’s need might show you the right direction and be mutually beneficial. Being able to offer the solutions that actually help your client grow and that were not available just a few months before is the recipe for success on both sides.

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eLearning Localization: Building a Global Education System

Juraj Močilac 3 years ago Comment

When I first started writing this article, I had to decide how I’m going to style the head noun of the title. Is it e-Learning with a hyphen or without it and what’s the difference anyway? So, I did a little research and found out that the former was used in the earlier days when the concept was still new and unfamiliar to many. But as it was rising and slowly becoming a regular part of our lives, we dropped the hyphen so we could save ourselves from pressing one more key of the keyboard. That’s how I got to learn something new, even if it’s as banal as learning how to style a word.

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Updating Clinical Study Documentation: Translation, Consistency and Quality

Miloš Matović 3 years ago Comment
Updating Clinical Study Documentation: Translation, Consistency and Quality

The amount of textual materials used before, during and after clinical research is often massive as they include a wide range of documents composed by healthcare professionals, legal and financial experts and patients. If any of these documents needs to be updated or changed for any reason, amending and updating the translated versions may be difficult and time-consuming.

Luckily, there are processes and technologies designed to make these actions painless.

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Website Localization Examples: Drupal L10n

Juraj Močilac 3 years ago 1 comments
Drupal

Expanding your business to global markets implies that you already own a website that represents what you do in the best possible way. However, it will hardly get you any traffic if most of the online population can’t understand it. Having in mind that well prepared and optimized website is your first contact with your prospective clients, I’m guessing you’d want to make website localization your priority.

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Going Global Digitally: Localization of Tourist Ads in the Adriatic Region

Juraj Močilac 3 years ago 1 comments
Digitalna globalizacija: lokalizacija turističkih oglasa u jadranskoj regiji

Living in the new digital era might be overwhelming for some people or the business owners, but we can’t deny the fact that many activities are now happening in the virtual world, along with tourism and booking your next destination. Croatia is apparently trying not to drown in its own sea and the new market trends. So far so good, I would say, considering the statistics for 2017 which shows an increase of 13% in arrivals of foreign tourists, in comparison to the previous year.

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Translation, Travel and Tourism: Localization for the Hospitality Industry

Miloš Matović 3 years ago 1 comments
Lokalizacija u turizmu

Travel and hospitality industry requires frequent updates of content, changes of target audiences and the advertisement media and therefore represents one of the most active areas of the language industry. The particular challenges of the industry can be overcome easily if the clients and providers of language services work together and, of course, if they both have a clear understanding of the nature of the industry and the benefits of language solutions to its growth.

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Localization and SEO: A Perfect Match

Juraj Močilac 3 years ago Comment
SEO Localization

Usually when I’m lurking around the World Wide Web – which is 24/7 – I get involved with content originally written in English. Which is why I make search queries in English, even though it’s not my mother tongue. It’s not so much due to a lack of content in my first language, but rather […]

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Medical Translation Challenges

Miloš Matović 3 years ago Comment
Medical Translation Challenges

The task of language professionals is essentially the same across industries and can always be summarized as helping companies and organizations communicate their messages to the target audiences, partners and clients. In this article we take a look at what medical translators need to know to make this communication possible in the vast and the diverse world of life sciences.

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Interview with Renato Beninatto: “What we’re going to translate in five years has not been invented yet”

Zana Čizmin 3 years ago 1 comments
Interview with Renato Beninatto: “What we’re going to translate in five years has not been invented yet”

We met up with Renato Beninatto, the renowned language industry veteran and thought leader and CEO of Nimdzi Insights, earlier this month at LocWorld35 – Silicon Valley conference in Santa Clara. His latest book The General Theory of the Translation Company written with Tucker Johnson has just hit the stores and this was a perfect occasion for our Chief Business Development Officer Zana Čizmin to discuss both the book and the present and the future of the translation industry with Renato.

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Glocalization: Buzzword of a New World

Juraj Močilac 3 years ago Comment
Glocalization: Buzzword of a New World | Localization | Ciklopea

Just the other day I read an article on how we should be more open to the natural fluidity of language and its capacity for change, allowing the usage to define the rules and not vice versa. Therefore, it doesn’t surprise me that new complex words and neologisms are popping up at every corner. And like language, neither other products and services should be immune to change. I’m sure you’ve already heard of globalization and most definitely of localization, but the word glocalization opens up a whole new dimension.

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Culturalization or What Happens When Content Meets Context

Juraj Močilac 3 years ago 2 comments
Culturalization or What Happens When Content Meets Context

When my colleague first introduced me to the term culturalization, I thought it was yet another synonym for localization. I wanted to believe I wasn’t completely wrong, but the facts showed me I wasn’t right either. My spell checker, too, thinks I’m definitely wrong as I’m typing this. So, to educate myself, I did a little research on the enigmatic term and what I found really stuck with me.

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How to Make Your Software Localization Project Run Smoothly – A Quick Guide

Juraj Močilac 4 years ago Comment
How to Make Your Software Localization Project Run Smoothly

Many software developers are confronted with certain challenges in the software localization department that they might have trouble overcoming. Instead of trying to find an adequate solution to their problem, they just leave it as it is and hope for the best, which often results in a product that is full of bugs and glitches. It should not be forgotten that the process of localization is a complex one and requires a great deal of planning, patience and coordination, so we’ve made a list of things that should help you with L10n of your product.

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Optimizing Localization Process with Verifika QA: Interview with Aleksander Gilev

Miloš Matović 4 years ago Comment

Verifika QA is a dedicated quality assurance solution with an option for development of custom profiles to meet the requirements of various projects in different language pairs. Its ratio of flexibility and reliability is the reason we have been using Verifika QA for years. Verifika has also been a Ciklopea Summer School Technological Partner every year since the school’s inception in 2015.

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My Ciklopea Story: Tin Režek

Ciklopea 4 years ago Comment
Tin Režek, Zana Boljkovac and Sara Demiri

Tin Režek is a student of management and economics who has been working in the business development department under the mentorship of BDM Zana Boljkovac for a few months now. Our HR manager Sara Demiri conducted an interview with Tin on his experience at Ciklopea.

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Croatian, Bosnian, Serbian, Montenegrin: Challenges of Localization

Miloš Matović 4 years ago 2 comments
Croatian, Bosnian, Serbian, Montenegrin: Challenges of Localization

The complex and diverse landscape of the South Slavic linguistic area may often seem bewildering from the outside. How many languages are spoken in the Balkans? Is it Serbo-Croatian? Do I have to localize my product to Bosnian or to Croatian? – These are some of the questions every LSP is likely to hear from new clients entering into the markets of Croatia, Bosnia, Montenegro or Serbia, while the scientific and technical acronyms and names for these languages such as BCS, BCSM, Serbo-Croatian or Central South Slavic diasystem are of little help in clarifying this confusion.

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Should Startups Consider Localization?

Miloš Matović 5 years ago Comment

Every startup has essentially one advantage when compared to big companies – a clean slate and the possibility to create a unique corporate identity and write a whole new success story, without being burdened by the failures or successes of the past. Beginnings are always exciting and promising, but for these very reasons they are also risky and that is why the examples of big companies should not be ignored. This article features some of the translation and localization lessons every startup can learn from the big companies.

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Translation and Localization Workshop Held at the Faculty of Humanities and Social Sciences in Osijek

Ciklopea 6 years ago Comment
Translation and Localization Workshop Held at the Faculty of Humanities and Social Sciences in Osijek

Ciklopea held a translation and localization workshop for the students and teachers at the translation studies department of the Faculty of Humanities and Social Sciences in Osijek on February 2nd, acting in its capacity as the Western Balkans regional coordinator of the ELIA Exchange Initiative. This is the first university to join the ELIA Exchange […]

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