Are you planning an international marketing strategy to expand your customer base? Then you’ll need to explain your distinct brand identity to reach new areas.

Is the tone of your brand professional and serious or informal and filled with slang and other colloquialisms? Make sure your translator knows this!

When launching a product or service to a specific local market, it is vital to ’’speak their language’’ and making your product or service accessible in various dialects is merely the absolute minimum.

The localization landscape is extremely fragmented, and you probably noticed that it may be a bit confusing to define what types of services you really need, as well as how to deal with the non- familiar industry terminology.