Meet the Panel 

The session brought together a unique blend of voices from the language services industry, the gaming world, and the player community: 

• Ana Meštrović, Business Development Manager at Ciklopea, provided a look under the hood of large-scale localization projects, highlighting the tools, workflows, and quality assurance processes used by LSPs to ensure seamless global releases

• Maja Pavlinušić, Growth Marketing Expert at Today’s Games Studio, joined us to share insights from the client side. She gave us a real-world case study of Resetna, a game brought to life for multiple markets through carefully crafted localization

• Lukas Schwitzer, experienced Localization Specialist, offered his linguistic expertise, diving into the art of translating not just words but emotions, context, and culture

• Sir Baron Sand, gamer and content creator, brought energy and authenticity, sharing what localization looks like from the end-player’s perspective, the difference it makes in immersion, gameplay, and ultimately, enjoyment

Behind the Screens: How Game Localization Really Works 

Ana Meštrović kicked things off by unpacking the inner mechanics of a typical gaming localization project. Far from being just a matter of converting words from one language to another, gaming localization, especially at scale,  involves: 

• Detailed terminology plannin

• Close coordination between developers, linguists, and project manager

• Use of CAT tools, term bases, and QA system

• Ongoing cultural and functional reviews to ensure immersion and accuracy
   

“Gaming localization is unique because it has to preserve the tone, atmosphere, and playability, all while adapting to different languages and cultures. It’s like translating an interactive story that you also have to feel, not just read.” 

From Vision to Voice: How Resetna Went Global 

One of the most impactful moments came when Maja Pavlinušić shared the story of Resetna, a game that required deep localization to maintain its immersive and cinematic experience. 

“It was very important to really have this, I’d say, very, very good translation and localization because it is not something that you can just, you know, translate easily. You really need to look at it as maybe almost a movie… because it really needs to be immersive. And Ciklopea helped us achieve that for Resetna.” 

Her words highlighted how localization is intertwined with the creative identity of a game. It’s about transcreation, not translation, ensuring that the game resonates emotionally with players from different linguistic backgrounds. 

From the Player’s POV: Why Localization Matters 

Sir Baron Sand brought a much-needed player’s voice to the conversation. His stories illustrated how localization can elevate — or disrupt — a gaming experience. Whether it’s a poorly translated mission objective that confuses the player or a perfectly localized joke that lands just right, localization shapes how players perceive and connect with the game. 

“When localization is done right, you forget it’s even there, you’re just immersed in the world. But when it’s bad? It pulls you out instantly. You notice it.” 

He also emphasized how today’s players are increasingly discerning and appreciative of quality localization, and how language access often influences their purchasing decisions. 

Between the Lines: The Linguist’s Craft 

Lukas Schwitzer rounded out the conversation by speaking to the art and nuance behind great localization. For him, the magic lies in the balance between accuracy and creativity. Whether it’s adapting wordplay, maintaining consistency in UI/UX, or localizing cultural references, linguists must make micro-decisions that impact the entire gaming narrative. 

“Good localization requires a feel for the rhythm, tone, and pacing of a game. You need to understand the world the developers created, and then rebuild that world for a different audience without breaking immersion.” 

He also stressed the importance of playing the game or working with gameplay footage, to ensure context is never lost. 

Final Takeaway: Localization is Strategy 

If there’s one takeaway from this panel, it’s this: localization isn’t just a technical task, it’s a strategic advantage. 

Done right, it: 

• Extends your game’s reach to global market

• Deepens player engagement and satisfactio

• Preserves brand tone and narrative voic

• Improves sales, reviews, and retentio

In the words of our panelists, localization is storytelling at scale, and with the right partners, like Ciklopea, studios can go global without losing their soul. 

 Missed the live panel?
Catch the replay on our LinkedIn page, or contact us for more insights on how we can help you localize your next hit title. 

The post Webinar Recap: Level Up – The Power of Localization in the Gaming World appeared first on Ciklopea.

But that’s not all!

To keep the momentum going, we’re launching a short video series reflecting on the key points discussed during the webinar. Whether you missed the event or want a recap, these videos will provide valuable insights and practical tips to enhance your business with expert translation services.

Watch the first video here: Characteristics of AM texts for translation

Stay tuned for the rest of the series as we continue to explore how precise translations can drive success in the automotive market.

The post A Successful Webinar – Fast and Flawless: How High-Quality Translation Drives Success in the Automotive Market appeared first on Ciklopea.

• The importance of precise translation in ensuring patient safety and effective communication within the healthcare industry.
• Strategies for handling the unique challenges of translating scientific texts.
• Practical tips for maintaining accuracy and consistency in medical translations.
• Real-world examples highlighting the differences between translations for healthcare professionals and patients.
• Solutions for managing terminology and incorporating client feedback to improve translation quality.

Announcing Our Video Series

To continue sharing the wealth of information discussed during the webinar, we’re excited to announce a special video series that will be released over the next four weeks. Each week, we’ll share a new video featuring highlights from the webinar. Here’s what you can look forward to:

• Most Frequent Document Types in the Life Sciences: A Short Overview
• Ciklopea’s Workflow and Services: Strategies for Managing Scientific Terminology and Ensuring Translation Accuracy
• Vendor Management: How We Form Teams for Life Sciences Translations
• Possible Errors: Practical Examples of Translation Challenges and Solutions in the Medical Field

If you want to learn more, take a look at our first video

We invite you to follow our blog and social media channels to stay updated on the release of these videos.

Each video will provide valuable insights and practical tips that can benefit anyone involved in the life sciences and translation industries.

The post Reflecting on Our Webinar “From Lab to Lexicon: The Crucial Role of Translation in the Life Sciences” – Video appeared first on Ciklopea.

Why participate?

Poor quality translations can compromise patients’ lives and safety. This is why, besides linguistic knowledge, medical translators must have specialised training, experience, and interest in the field. We are here to show you how translators and project managers ensure high-quality translations that use the correct terminology and properly convey information from the source text.

Speakers

Mirna Relić, Senior Medical Linguist, and Sarah Ann Rengel, Senior Project Manager at Ciklopea, will share their extensive experience and expertise with you.

What will you learn?

• The characteristics of different texts within the life sciences industry and the principles that must be adhered to when translating
• How medical linguistic teams are formed and selected
• How linguistic teams deal with terminology and other relevant information
• How linguists deal with the differences between texts intended for healthcare professionals vs. patients, with practical examples
• The most common mistakes and translation traps (practical examples), and how medical translators deal with them
• What solutions Ciklopea offer for translating medical texts consistently and within budget
• The importance of client feedback, and what teams do with the feedback they receive

How to apply?

Apply now, save the date for our exclusive webinar, and find out why translation in the life sciences domain requires collaboration between specialised medical linguists and expert project managers.

Register now

The post From Lab to Lexicon: The Crucial Role of Translation in the Life Sciences appeared first on Ciklopea.

• What is proofreading?
• How to proofread: what should be corrected, and what shouldn’t?
• Which materials should you refer to when proofreading?
• “I don’t like this” – what role do preferential changes play?
• How do you evaluate a translation?

We hope that you learnt something new.

Today we’re sharing the first of four videos on the subject, which we plan to publish every Wednesday.

The subjects that we’ll cover in the upcoming videos are the following:

– A proofreader is a reader, not a writer

– How to correct errors

– Stylistic corrections: When and why

If you want to learn more, take a look at the video.

If that sounds interesting and you are driven to new learnings, research, and to easily make first contact, share your profile with the Ciklopea vendor management team:

Join us

We hope that you learnt something new about the advantages that are useful in the work of a translator.

Stay tuned!

The post Proofreading: The Key to an Excellent Translation – Videos from the Webinar appeared first on Ciklopea.

Our third webinar this year covered and included useful tips for everyday work and practical examples relating to questions such as:

– What is localization?

– Why is localization an important part of the translation industry?

– What are its advantages from the perspective of project managers and language experts?

– What is being localized and why?

We focused  on  the stages of the localization process, the technology used to successfully implement a localization project, and the teams involved in the project and their workflow – from project managers, translators, and proofreaders to quality assurance specialists.

We hope that you learnt something new.

Today, we’re sharing the first of three videos on the subject, which we plan to publish every Wednesday.

The subjects that we’ll cover in the upcoming video are the following:

– What does localization mean?

– What exactly gets localized?

– The workflow of a localization project

If you want to learn more, take a look at the video.

If all this sounds interesting and you’re inspired to learn new things, research, and to easily make the first contact, get in touch with us today.

Looking forward to meeting you!

The post Localization – Workflow and Practical Examples – Videos from the Webinar appeared first on Ciklopea.

We were happy to receive many positive comments from the audience on the cooperation between freelancers and translation agencies.

Today, we will share the first of seven video materials on the subject, that we plan to publish every Wednesday from today on.

Subjects that we will cover in the next video are the following:

• What’s the role of a project manager
• What is the difference between simple and complex projects
• What standards does the industry adhere to: current trends in the industry
• What kind of partners are translation agencies looking for
• What are the first steps after a translator and an agency agree to a partnership
• How do you choose the right CAT tool

If you want to hear more on the qualities of a good translator, the advantages and standards in general, take a look at the video.

If that sounds interesting and you are driven to new learnings, research, and to easily make first contact, share your profile with the Ciklopea vendor management team:

Join us

We hope that you learnt something new about the advantages that are useful in the work of a translator.

Stay tuned!

The post What makes a good translator – video material from the Webinar: Translators and Agencies – Building Strong Partnerships appeared first on Ciklopea.

If you’d like to find out more about

· entering into a partnership with a translation agency specializing in high-tech translation
· building successful partnerships with continued professional development
· the processes and teams in a translation agency that make sure everything runs smoothly
· introducing various technologies to your everyday work that enable faster and better translation
· professional specializations and their specifics
· forming project teams, drafting style guides and adhering to additional work instructions to produce a translation that’s in line with the requirements of the profession and the client
· professional development in general

Then you’re in the right place!

We’ll be accepting applications until 29 March at 12pm – vm[at]ciklopea.com
The webinar will be held on 30 March 2022 at 10am.

We look forward to receiving your application!

The post Webinar: Translators and Agencies – Building Strong Partnerships appeared first on Ciklopea.

In this webinar, we will discuss how the digital translation assets can be used to support global and local business operations in the life sciences sector while retaining the highest quality levels and maintaining the consistency of corporate message and style on all levels.

This session gathers top experts from the worlds of life sciences, business development and localization industry who will explore the opportunities of digital asset management. Each of them will share their experiences and their views on digital asset management and its enormous transforming potential that they have witnessed in their respective fields.

The panelists:

• • Morten Kruse Sorensen – Senior Global Director, Multichannel Excellence & Operations at Novo Nordisk

• Charlotte Fairweather – Medical Affairs, Digital innovation at Bayer
• Emma Booth – Director and Head of EU Medical Capabilities at Amgen –
• Mladen Stojak – Chief Strategy Officer at Ciklopea
• Nancy Hähnel – Business Development Representative at Ciklopea

Date: 31 March 2021

Time: 3 PM (CET)

Duration: 60 minutes

If you want to learn how the digital translation assets can boost your performance in the life sciences sector, this is the webinar for you. Register now!

The post Ciklopea at NEXT Pharma Summit Webinar “Digital Asset Management in Localization Process and How to Do It Better?” appeared first on Ciklopea.