However, there is an additional step that has to be taken to make sure that search engines on a local market take your localized website into account and to announce its presence to the local online audiences.

Having an online business localized to Spanish does not necessarily mean that search engines used in the Spanish-speaking countries will recognize your website as a local one.

For example, having an online business localized to Spanish does not necessarily mean that search engines used in the Spanish-speaking countries will recognize your website as a local one and list it among the search results.

In other words, a translated and localized website is speaking to people on the local market. A multilingual SEO strategy is required to make it speak to the search engines on the local market as well. Multilingual SEO is there to drive traffic to your website and send your business message to the local Internet users.

A multilingual SEO strategy combines programming, web design, market research, marketing and linguistic skills and, depending on the scope, may range from simple defining of keywords to full-fledged multistep projects.

While an LSP is primarily there to translate and localize your website, it may also be helpful with the multilingual SEO, particularly nowadays, when more and more LSPs are expanding the scopes of their services, including SEO.

The post Multilingual SEO – When Website Localization is not enough appeared first on Ciklopea.

There are three basic reasons to localize your products and services to other languages on a single market. The first is the financial one – your product or service will find its way to the customers who live in the same country, but speak other languages faster, as the message communicated in one’s first language and respect for the customer’s language and culture is always a great additional value.

The second is preparation for further expanding of your business. As more than one language is spoken in virtually every country of the world, and as almost every language is spoken in several countries, localizing to the country’s minority languages will not only be a very smart business strategy, but it may also help you get prepared for the foreign markets.

Also, as there are no specific legal or technical requirements during the localization process as you are sending your message to the citizens of the same country who only happen to speak another language, meaning that this is a completely safe localization scenario.

The third reason is what the localization is all about in the first place – preservation of cultural and linguistic diversity of the world in the age of globalization.

The post Why Localize on Local Market? appeared first on Ciklopea.