The global markets require content that anyone can understand, which is why website localization is necessary. It is not only cost-effective, but it can also be a time-saver, since processes are optimized and automatized. It can also be a way to connect with your customers and build strong relationships with them.
Following our introduction into the entire e-commerce website L10n affair, we now take a look at further technical, cultural and marketing aspects that need to be considered if you want to make a strong foreign market entry and achieve positive global presence.
WordCamp Zagreb 2017, the largest WordPress-focused conference in Croatia was held on 1-3 September 2017.
Localization of a website to one or more markets is always a serious task that takes time, resources, smart project management and a good deal of patience to be performed the right way. Thankfully, there are technologies designed to optimize the L10n process and integrate it into website development, regardless of the scope of content or the number of locales.