Translation

Quarterly Business Reviews (QBRs) and KPIs in Translation and Localization: An Essential Insight for the Clients (Video)

Mladen Stojak 4 weeks ago Comment

Before we begin this story, we need to talk about the elephant in the room – the elusive ROI and KPIs of localization and translation services. Unless you have decided to invest in localization with a very specific objective of such a venture – for example, localizing user manuals/help files to decrease the number of calls to the customer services department – the traditional ROI and KPI measurements will simply not work no matter how you try.

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Why Localize at All? Because You Want Your Business to Grow

Mladen Stojak 2 months ago Comment

In the previous article How to Localize: The 3 Pillars of Localization Process, I shared my views on how the localization process should be set up to deliver the desired results and how the understanding of localization has been somewhat changed by the current pandemic. This time, I am talking about the things that have not been changed and that are not very likely to change – the benefits of localization.

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How to Localize: The 3 Pillars of Localization Process

Mladen Stojak 3 months ago Comment

One of the perks of having been in the industry for decades is the ability to calibrate your laser line and get to the core of things easily.

Surely, the language industry is extremely fragmented and each project is a separate universe with specific aspects and requirements, but when you reach that point where you have successfully executed all kinds of projects, more or less complex, with millions of words and in dozens of language combinations, you inevitably begin to see it more clearly what is really important and the undercurrents that lead to success or failure across the different projects begin to show on the surface.

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When Translation Technology Really Helps and When it Doesn’t

Miloš Matović 4 months ago Comment

Machine translation. Artificial intelligence. Neural language processing. Predictive modelling. These fancy terms have been flashing everywhere over the past several years to the point when it seems that all your localization problems can be solved with a double click. As of 2021, they can’t. In this article, we will try and explain the exact role of technology in the translation/localization process in the simplest possible terms and help you understand what it really can and cannot do for you.

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Localization for the Automotive Industry: Keeping it Consistent

Miloš Matović 7 months ago Comment

Cars. They are complex, sophisticated and ubiquitous. Their build quality and safety features are extremely important in our everyday lives. Yet, much of what we need to know when purchasing a car is contained in its brand – luxurious, family, sport cars, SUVs (and more) are all safely tucked in the brand names whose reputation has been carefully developed for decades. And it is probably true that for most of these decades, the localization requirements of the automotive industry were mostly limited to marketing materials and user manuals. But all things change.

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Language Quality: Why Should You Even Care?

Miloš Matović 8 months ago Comment

Nobody likes the grammar police of the internet. Unless somebody is typing an email or any other material with the purpose to truly make an impression, spellcheckers usually annoy people. Nobody likes being corrected  for something so banal as language because people tend to view language as nothing more than a communication tool and don’t bother with it as long as it works. Fair enough. So why should you even care about the language quality at all?

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Digital Transformation and Translation Asset Management: Hand in Glove

Miloš Matović 1 year ago Comment

We may perceive translation in various ways – it may be good, bad, correct, incorrect, fluent, awkward, poetic, mechanical and so on – but it is easy to forget that translation is actually an asset. To be more precise, our painstakingly and successfully localized materials for specific markets are assets simply by virtue of their function – they generate profit, reduce expenses and improve sales.

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What Is an Editable File (And Why PDF Isn’t Really One)

Miloš Matović 2 years ago Comment

Editable file is one of the language industry’s magic phrases that activates certain powers such as cost/time optimization. The reason is simple – editable files can be easily imported in CAT tools and thus enable the localization teams to apply the carefully developed processes of linguistic and technical adaptation, quality control and optional DTP. Simply put – there is no localization process and reliable quality control without the CAT software and CAT software can only be used with editable files.

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The Four Eyes Principle in the Language Industry: How Does it Work?

Miloš Matović 2 years ago Comment

Every serious language service provider has a quality management system in place that may include various steps depending on the project requirements. However, these quality management systems are always built around the two major phases of translation/localization project – translation and revision (also known as bilingual editing) that are performed by two individual linguists or linguist teams.

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Digital Marketing, Tourism and Translation: A Funky Combo

Zana Čizmin 3 years ago Comment

The contemporary business climate encourages you to enrich your portfolio with a few extra services. But the question is what should these added services be? I guess it’s true for any business, but when we are talking about the language solutions and processes, listening closely to your customer’s need might show you the right direction and be mutually beneficial. Being able to offer the solutions that actually help your client grow and that were not available just a few months before is the recipe for success on both sides.

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Interview with Marija Omazić: “New generations of students are more digitally literate and more mobile”

Zana Čizmin 3 years ago Comment
Marija Omazić

After several years of successful cooperation, we decided to learn more about Marija Omazić, full professor at the Faculty of Humanities and Social Sciences of the University of Osijek and the chair of the master’s programme in translation at the Department of English. She shared with us the joys of working with students and the details about many projects she was involved in.

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eLearning Localization: Building a Global Education System

Juraj Močilac 3 years ago Comment

When I first started writing this article, I had to decide how I’m going to style the head noun of the title. Is it e-Learning with a hyphen or without it and what’s the difference anyway? So, I did a little research and found out that the former was used in the earlier days when the concept was still new and unfamiliar to many. But as it was rising and slowly becoming a regular part of our lives, we dropped the hyphen so we could save ourselves from pressing one more key of the keyboard. That’s how I got to learn something new, even if it’s as banal as learning how to style a word.

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The Missing Piece In Translating Clinical Research Materials

Mladen Stojak 3 years ago 1 comments
Translating Clinical Research

That dreadful phrase bad translation has two distinct meanings – first, there is the obvious one, a text (or any other material) replete with errors in meaning, style, grammar and orthography and second, the more serious one, including delayed and cancelled product launches, loss of time, resources and energy and, most dreadful of them all, negative representation on a foreign market, which is also the price of a bad translation.

How to prevent it?

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Updating Clinical Study Documentation: Translation, Consistency and Quality

Miloš Matović 3 years ago Comment
Updating Clinical Study Documentation: Translation, Consistency and Quality

The amount of textual materials used before, during and after clinical research is often massive as they include a wide range of documents composed by healthcare professionals, legal and financial experts and patients. If any of these documents needs to be updated or changed for any reason, amending and updating the translated versions may be difficult and time-consuming.

Luckily, there are processes and technologies designed to make these actions painless.

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Trascreation for the Life Sciences: Why, When and How

Miloš Matović 3 years ago Comment
Kreativno prevajanje za medicino in farmacijo: zakaj, kdaj in kako

Transcreation is most definitely not one of the things that spring to mind when we talk about the medical translation or localization of pharmaceutical materials. With all the seriousness of study protocols, summaries of product characteristics and correspondences with the regulatory bodies, we tend to forget that medical and pharmaceutical companies also need marketing solutions to propel their business and reach their customers and clients.

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Translation, Travel and Tourism: Localization for the Hospitality Industry

Miloš Matović 4 years ago 1 comments
Lokalizacija u turizmu

Travel and hospitality industry requires frequent updates of content, changes of target audiences and the advertisement media and therefore represents one of the most active areas of the language industry. The particular challenges of the industry can be overcome easily if the clients and providers of language services work together and, of course, if they both have a clear understanding of the nature of the industry and the benefits of language solutions to its growth.

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Medical Translation Challenges

Miloš Matović 4 years ago Comment
Medical Translation Challenges

The task of language professionals is essentially the same across industries and can always be summarized as helping companies and organizations communicate their messages to the target audiences, partners and clients. In this article we take a look at what medical translators need to know to make this communication possible in the vast and the diverse world of life sciences.

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Should Startups Consider Localization?

Miloš Matović 5 years ago Comment

Every startup has essentially one advantage when compared to big companies – a clean slate and the possibility to create a unique corporate identity and write a whole new success story, without being burdened by the failures or successes of the past. Beginnings are always exciting and promising, but for these very reasons they are also risky and that is why the examples of big companies should not be ignored. This article features some of the translation and localization lessons every startup can learn from the big companies.

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Language Industry as an Auxiliary Discipline to Life Sciences

Ciklopea 6 years ago Comment

The massive amount of life sciences texts being translated to almost every written language of the world every day is essentially an active exchange of information on the cutting-edge life sciences products, procedures and development that are constantly widening the lexical stock of the target languages and thus make a valuable contribution to the scientific arenas of the target territories.

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Translation and Localization Workshop Held at the Faculty of Humanities and Social Sciences in Osijek

Ciklopea 6 years ago Comment
Translation and Localization Workshop Held at the Faculty of Humanities and Social Sciences in Osijek

Ciklopea held a translation and localization workshop for the students and teachers at the translation studies department of the Faculty of Humanities and Social Sciences in Osijek on February 2nd, acting in its capacity as the Western Balkans regional coordinator of the ELIA Exchange Initiative. This is the first university to join the ELIA Exchange […]

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