The 2022 European Language Industry Survey revealed an interesting finding: 35% of participating independent language service providers see Machine Translation (MT) as an opportunity and 41% see it as a threat. Translators’ relationship with technology – especially machine translation – has always been a complicated one.
While the challenging climate of the 2020s may bring a lot of changes and uncertainties to the way businesses operate, it also provides a good opportunity to focus on the things that don’t change and that may help in overcoming the crisis. In this article, we take a look at how and why professional translation/localization services are one of the anchors that can help your business thrive in any environment.
Internationalization or i18n is the concept of product/service design that facilitates expansion into foreign markets (or globalization) through localization. The term is chiefly used in the software localization domain, but it can be easily applied to any other field. In this article, we take a closer look at how the internalization principles can be successfully applied to content production to make the localization process smoother, cheaper and leaner.
We may perceive translation in various ways – it may be good, bad, correct, incorrect, fluent, awkward, poetic, mechanical and so on – but it is easy to forget that translation is actually an asset. To be more precise, our painstakingly and successfully localized materials for specific markets are assets simply by virtue of their function – they generate profit, reduce expenses and improve sales.
Editable file is one of the language industry’s magic phrases that activates certain powers such as cost/time optimization. The reason is simple – editable files can be easily imported in CAT tools and thus enable the localization teams to apply the carefully developed processes of linguistic and technical adaptation, quality control and optional DTP. Simply put – there is no localization process and reliable quality control without the CAT software and CAT software can only be used with editable files.
Localization is more than a translation. You have heard it many times, we have said many times. But what more really means goes beyond the additional phases that make localization process more complex than your good old translation – localization is more than translation because its effects must be equal (at worst comparable) to the effects of any material generated in the target language/culture/market.