ROI

Looking to expand your business globally and wondering how to tailor your products and services to local markets? Then you won’t want to miss our latest video interview with a localization expert, Josef Kubovsky​​​​, CEO at Nimdzi Insights.

Before we begin this story, we need to talk about the elephant in the room – the elusive ROI and KPIs of localization and translation services. Unless you have decided to invest in localization with a very specific objective of such a venture – for example, localizing user manuals/help files to decrease the number of calls to the customer services department – the traditional ROI and KPI measurements will simply not work no matter how you try.

In Part One and Part Two we covered the fundamental values and definitions of localization.

This time we are taking a closer look at how mature organizations approach localization efforts – and of course, by “mature” we mean neither “old” nor “large” – but simply strategically oriented companies with established processes, developed strategies and clearly set goals.

We covered some of the basic concepts of localization in our previous article. This time, we are taking a look at the real stuff – the monetary and non-monetary benefits of localization.

In case you have heard about localization, your coworkers are telling you about its stellar benefits and its differences from the good old translation, but you are still struggling to grasp the full story, this mini series of articles is for you.

Localization is a multilevel process that can be assessed, defined and redefined from various perspectives, but when it comes to global business, there’s only one definition – the localization of a product/service is a powerful vehicle designed to take your company directly to the international clients and customers.

Every startup has essentially one advantage when compared to big companies – a clean slate and the possibility to create a unique corporate identity and write a whole new success story, without being burdened by the failures or successes of the past. Beginnings are always exciting and promising, but for these very reasons they are also risky and that is why the examples of big companies should not be ignored. This article features some of the translation and localization lessons every startup can learn from the big companies.

Ciklopea is one of the leading translation and localization service providers in Croatia and in  the wider region of the Southeast Europe (SEE), as well as one of the first companies in the region to be awarded the certificate of from the independent certification company Bureau Veritas for ISO 9001:2008 (quality management system certificate) and […]