However, there is an additional step that has to be taken to make sure that search engines on a local market take your localized website into account and to announce its presence to the local online audiences.

Having an online business localized to Spanish does not necessarily mean that search engines used in the Spanish-speaking countries will recognize your website as a local one.

For example, having an online business localized to Spanish does not necessarily mean that search engines used in the Spanish-speaking countries will recognize your website as a local one and list it among the search results.

In other words, a translated and localized website is speaking to people on the local market. A multilingual SEO strategy is required to make it speak to the search engines on the local market as well. Multilingual SEO is there to drive traffic to your website and send your business message to the local Internet users.

A multilingual SEO strategy combines programming, web design, market research, marketing and linguistic skills and, depending on the scope, may range from simple defining of keywords to full-fledged multistep projects.

While an LSP is primarily there to translate and localize your website, it may also be helpful with the multilingual SEO, particularly nowadays, when more and more LSPs are expanding the scopes of their services, including SEO.

The post Multilingual SEO – When Website Localization is not enough appeared first on Ciklopea.

The first and the most obvious benefit is reflected in the faster entry to several markets simultaneously. Users always respond better to the content presented in their first language and with this technology, it is possible to localize an online shop into several languages, including the comparatively smaller ones.

The full online store localization requires a lot of time, work and money that is not always guaranteed to return, while the localization process conducted via a translation proxy is significantly shortened on all levels and provides higher degree of financial security.

The other benefits for online stores stem from the flexibility of this technology.

Translation proxy can be used for translation of all types of websites, but the e-commerce websites provide the best example of its many advantages.

When an online story is localized via a translation proxy, it is possible to make frequent updates of the item descriptions and prices, add new items, remove the unavailable products, add the information on the item, delivery and legal terms and requests, and expand the descriptions with user reviews – in all languages, almost simultaneously, extremely easy and fast.

There will always be articles you will not be able to sell in all the markets you have entered or are about to enter. The reasons for this are different, spanning from legal regulations to cultural preferences of the target market. The translation proxy localization technology enables you to select the products that will or will not be available on certain markets.

Naturally, the translation proxy localization can be used for translation of all types of websites, but the e-commerce websites provide the best example of its many advantages.

The post Why Translation Proxy is Ideal for e-Commerce Websites appeared first on Ciklopea.