Marketing materials

Localization for the Automotive Industry: Keeping it Consistent

Miloš Matović 10 months ago Comment

Cars. They are complex, sophisticated and ubiquitous. Their build quality and safety features are extremely important in our everyday lives. Yet, much of what we need to know when purchasing a car is contained in its brand – luxurious, family, sport cars, SUVs (and more) are all safely tucked in the brand names whose reputation has been carefully developed for decades. And it is probably true that for most of these decades, the localization requirements of the automotive industry were mostly limited to marketing materials and user manuals. But all things change.

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Translating Patient-Facing Content: Challenges and Solutions

Miloš Matović 11 months ago Comment

Patient-facing content includes all medical and pharmaceutical materials targeted at patients and end users who are not necessarily familiar with expert terminology and procedures.

Depending on their purpose, these materials may cover a wide range of topics, from legal information to instructions for use of medical devices, and all of this must be conveyed in a clear and unambiguous manner to make the information understandable to the non-expert target audiences.

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