Transcreation is most definitely not one of the things that spring to mind when we talk about the medical translation or localization of pharmaceutical materials. With all the seriousness of study protocols, summaries of product characteristics and correspondences with the regulatory bodies, we tend to forget that medical and pharmaceutical companies also need marketing solutions to propel their business and reach their customers and clients.
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The task of language professionals is essentially the same across industries and can always be summarized as helping companies and organizations communicate their messages to the target audiences, partners and clients. In this article we take a look at what medical translators need to know to make this communication possible in the vast and the diverse world of life sciences.
Pharmaceutical and medical industries are the two biggest players in the life sciences sector who frequently launch and sell their products on the global markets. Of course, to do so, they need to approach each of these markets with the utmost care. We are all their customers and we all have different healthcare needs and desires.
Companies in the life sciences industry invest huge amounts into keeping their businesses growing, especially when moving into a new market. Behind the scenes lots of work goes into keeping these companies afloat, and it couldn’t be done without localization.
The massive amount of life sciences texts being translated to almost every written language of the world every day is essentially an active exchange of information on the cutting-edge life sciences products, procedures and development that are constantly widening the lexical stock of the target languages and thus make a valuable contribution to the scientific arenas of the target territories.