L10n

The Value of Localization for Beginners: Part Three – How Mature Organizations Do It

Miloš Matović 2 weeks ago Comment

In Part One and Part Two we covered the fundamental values and definitions of localization.

This time we are taking a closer look at how mature organizations approach localization efforts – and of course, by “mature” we mean neither “old” nor “large” – but simply strategically oriented companies with established processes, developed strategies and clearly set goals.

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Digital Marketing, Tourism and Translation: A Funky Combo

Zana Čizmin 4 weeks ago Comment

The contemporary business climate encourages you to enrich your portfolio with a few extra services. But the question is what should these added services be? I guess it’s true for any business, but when we are talking about the language solutions and processes, listening closely to your customer’s need might show you the right direction and be mutually beneficial. Being able to offer the solutions that actually help your client grow and that were not available just a few months before is the recipe for success on both sides.

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Website Localization Examples: Drupal L10n

Juraj Močilac 10 months ago 1 comments
Drupal

Expanding your business to global markets implies that you already own a website that represents what you do in the best possible way. However, it will hardly get you any traffic if most of the online population can’t understand it. Having in mind that well prepared and optimized website is your first contact with your prospective clients, I’m guessing you’d want to make website localization your priority.

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Going Global Digitally: Localization of Tourist Ads in the Adriatic Region

Juraj Močilac 11 months ago 1 comments
Lokalizacija turističkih oglasa

Living in the new digital era might be overwhelming for some people or the business owners, but we can’t deny the fact that many activities are now happening in the virtual world, along with tourism and booking your next destination. Croatia is apparently trying not to drown in its own sea and the new market trends. So far so good, I would say, considering the statistics for 2017 which shows an increase of 13% in arrivals of foreign tourists, in comparison to the previous year.

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Translation, Travel and Tourism: Localization for the Hospitality Industry

Miloš Matović 11 months ago Comment
Lokalizacija u turizmu

Travel and hospitality industry requires frequent updates of content, changes of target audiences and the advertisement media and therefore represents one of the most active areas of the language industry. The particular challenges of the industry can be overcome easily if the clients and providers of language services work together and, of course, if they both have a clear understanding of the nature of the industry and the benefits of language solutions to its growth.

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Localization and SEO: A Perfect Match

Juraj Močilac 12 months ago Comment
SEO Localization

Usually when I’m lurking around the World Wide Web – which is 24/7 – I get involved with content originally written in English. Which is why I make search queries in English, even though it’s not my mother tongue. It’s not so much due to a lack of content in my first language, but rather […]

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Medical Translation Challenges

Miloš Matović 1 year ago Comment
Medical Translation Challenges

The task of language professionals is essentially the same across industries and can always be summarized as helping companies and organizations communicate their messages to the target audiences, partners and clients. In this article we take a look at what medical translators need to know to make this communication possible in the vast and the diverse world of life sciences.

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Glocalization: Buzzword of a New World

Juraj Močilac 1 year ago Comment
Glocalization: Buzzword of a New World | Localization | Ciklopea

Just the other day I read an article on how we should be more open to the natural fluidity of language and its capacity for change, allowing the usage to define the rules and not vice versa. Therefore, it doesn’t surprise me that new complex words and neologisms are popping up at every corner. And like language, neither other products and services should be immune to change. I’m sure you’ve already heard of globalization and most definitely of localization, but the word glocalization opens up a whole new dimension.

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Culturalization or What Happens When Content Meets Context

Juraj Močilac 1 year ago 2 comments
Culturalization or What Happens When Content Meets Context

When my colleague first introduced me to the term culturalization, I thought it was yet another synonym for localization. I wanted to believe I wasn’t completely wrong, but the facts showed me I wasn’t right either. My spell checker, too, thinks I’m definitely wrong as I’m typing this. So, to educate myself, I did a little research on the enigmatic term and what I found really stuck with me.

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How to Make Your Software Localization Project Run Smoothly – A Quick Guide

Juraj Močilac 1 year ago Comment
How to Make Your Software Localization Project Run Smoothly

Many software developers are confronted with certain challenges in the software localization department that they might have trouble overcoming. Instead of trying to find an adequate solution to their problem, they just leave it as it is and hope for the best, which often results in a product that is full of bugs and glitches. It should not be forgotten that the process of localization is a complex one and requires a great deal of planning, patience and coordination, so we’ve made a list of things that should help you with L10n of your product.

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Should Startups Consider Localization?

Miloš Matović 3 years ago Comment

Every startup has essentially one advantage when compared to big companies – a clean slate and the possibility to create a unique corporate identity and write a whole new success story, without being burdened by the failures or successes of the past. Beginnings are always exciting and promising, but for these very reasons they are also risky and that is why the examples of big companies should not be ignored. This article features some of the translation and localization lessons every startup can learn from the big companies.

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