L10n

5 Reasons Why Your Business Needs Professional Localization Services in 2022

Ciklopea 5 months ago 5 min read

While the challenging climate of the 2020s may bring a lot of changes and uncertainties to the way businesses operate, it also provides a good opportunity to focus on the things that don’t change and that may help in overcoming the crisis. In this article, we take a look at how and why professional translation/localization services are one of the anchors that can help your business thrive in any environment.

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Why Localize at All? Because You Want Your Business to Grow

Mladen Stojak 1 year ago 6 min read

In the previous article How to Localize: The 3 Pillars of Localization Process, I shared my views on how the localization process should be set up to deliver the desired results and how the understanding of localization has been somewhat changed by the current pandemic. This time, I am talking about the things that have not been changed and that are not very likely to change – the benefits of localization.

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When Translation Technology Really Helps and When it Doesn’t

Miloš Matović 1 year ago 5 min read

Machine translation. Artificial intelligence. Neural language processing. Predictive modelling. These fancy terms have been flashing everywhere over the past several years to the point when it seems that all your localization problems can be solved with a double click. As of 2021, they can’t. In this article, we will try and explain the exact role of technology in the translation/localization process in the simplest possible terms and help you understand what it really can and cannot do for you.

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Localization for the Automotive Industry: Keeping it Consistent

Miloš Matović 1 year ago 5 min read
Localization for the Automotive Industry: Keeping it Consistent

Cars. They are complex, sophisticated and ubiquitous. Their build quality and safety features are extremely important in our everyday lives. Yet, much of what we need to know when purchasing a car is contained in its brand – luxurious, family, sport cars, SUVs (and more) are all safely tucked in the brand names whose reputation has been carefully developed for decades. And it is probably true that for most of these decades, the localization requirements of the automotive industry were mostly limited to marketing materials and user manuals. But all things change.

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Digital Transformation and Translation Asset Management: Hand in Glove

Miloš Matović 2 years ago 4 min read

We may perceive translation in various ways – it may be good, bad, correct, incorrect, fluent, awkward, poetic, mechanical and so on – but it is easy to forget that translation is actually an asset. To be more precise, our painstakingly and successfully localized materials for specific markets are assets simply by virtue of their function – they generate profit, reduce expenses and improve sales.

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Pure Transcreation: A New Possible Avenue for Immersive Localization

Miloš Matović 3 years ago 4 min read

Localization is more than a translation. You have heard it many times, we have said many times. But what more really means goes beyond the additional phases that make localization process more complex than your good old translation – localization is more than translation because its effects must be equal (at worst comparable) to the effects of any material generated in the target language/culture/market.

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The Value of Localization for Beginners: Part Three – How Mature Organizations Do It

Miloš Matović 3 years ago 4 min read
The Value of Localization

In Part One and Part Two we covered the fundamental values and definitions of localization.

This time we are taking a closer look at how mature organizations approach localization efforts – and of course, by “mature” we mean neither “old” nor “large” – but simply strategically oriented companies with established processes, developed strategies and clearly set goals.

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Digital Marketing, Tourism and Translation: A Funky Combo

Zana Čizmin 4 years ago 5 min read

The contemporary business climate encourages you to enrich your portfolio with a few extra services. But the question is what should these added services be? I guess it’s true for any business, but when we are talking about the language solutions and processes, listening closely to your customer’s need might show you the right direction and be mutually beneficial. Being able to offer the solutions that actually help your client grow and that were not available just a few months before is the recipe for success on both sides.

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Localizing Customer Experience: It’s Worth It

Miloš Matović 4 years ago 3 min read

People won’t buy a product/service they don’t understand. This is the core reason for every localization effort and everything that it may include, from market research, development of custom technological solutions, translation to linguistic fine-tuning. But is product/service localization really sufficient for the global success?

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My Ciklopea Story: Nikola Đorđević

Ciklopea 4 years ago 5 min read
Nikola Đorđević

We asked our project manager Nikola Đorđević to tell us more about website localization, the importance of client’s feedback and the tools he uses on a daily basis. He also gave us some information about his life, hobbies and interests outside the office space.

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Website Localization Examples: Drupal L10n

Juraj Močilac 4 years ago 4 min read
Drupal

Expanding your business to global markets implies that you already own a website that represents what you do in the best possible way. However, it will hardly get you any traffic if most of the online population can’t understand it. Having in mind that well prepared and optimized website is your first contact with your prospective clients, I’m guessing you’d want to make website localization your priority.

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Going Global Digitally: Localization of Tourist Ads in the Adriatic Region

Juraj Močilac 4 years ago 4 min read
Digitalna globalizacija: lokalizacija turističkih oglasa u jadranskoj regiji

Living in the new digital era might be overwhelming for some people or the business owners, but we can’t deny the fact that many activities are now happening in the virtual world, along with tourism and booking your next destination. Croatia is apparently trying not to drown in its own sea and the new market trends. So far so good, I would say, considering the statistics for 2017 which shows an increase of 13% in arrivals of foreign tourists, in comparison to the previous year.

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Translation, Travel and Tourism: Localization for the Hospitality Industry

Miloš Matović 4 years ago 4 min read
Lokalizacija u turizmu

Travel and hospitality industry requires frequent updates of content, changes of target audiences and the advertisement media and therefore represents one of the most active areas of the language industry. The particular challenges of the industry can be overcome easily if the clients and providers of language services work together and, of course, if they both have a clear understanding of the nature of the industry and the benefits of language solutions to its growth.

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Storytelling and Localization Can Boost Your Sales

Juraj Močilac 4 years ago 4 min read
Localizing Stories to Boost Sales

In the beginning was the Word, said John, and little did he know it will stay the default part of the Office 365 package. But long before computers and Microsoft Word, even long before writing there was the good old spoken word. Which, in my opinion, remains the best way of human interaction and therefore […]

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Localization and SEO: A Perfect Match

Juraj Močilac 4 years ago 3 min read
SEO Localization

Usually when I’m lurking around the World Wide Web – which is 24/7 – I get involved with content originally written in English. Which is why I make search queries in English, even though it’s not my mother tongue. It’s not so much due to a lack of content in my first language, but rather […]

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Medical Translation Challenges

Miloš Matović 4 years ago 3 min read
Medical Translation Challenges

The task of language professionals is essentially the same across industries and can always be summarized as helping companies and organizations communicate their messages to the target audiences, partners and clients. In this article we take a look at what medical translators need to know to make this communication possible in the vast and the diverse world of life sciences.

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Glocalization: Buzzword of a New World

Juraj Močilac 5 years ago 4 min read
Glocalization: Buzzword of a New World | Localization | Ciklopea

Just the other day I read an article on how we should be more open to the natural fluidity of language and its capacity for change, allowing the usage to define the rules and not vice versa. Therefore, it doesn’t surprise me that new complex words and neologisms are popping up at every corner. And like language, neither other products and services should be immune to change. I’m sure you’ve already heard of globalization and most definitely of localization, but the word glocalization opens up a whole new dimension.

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Culturalization or What Happens When Content Meets Context

Juraj Močilac 5 years ago 4 min read
Culturalization or What Happens When Content Meets Context

When my colleague first introduced me to the term culturalization, I thought it was yet another synonym for localization. I wanted to believe I wasn’t completely wrong, but the facts showed me I wasn’t right either. My spell checker, too, thinks I’m definitely wrong as I’m typing this. So, to educate myself, I did a little research on the enigmatic term and what I found really stuck with me.

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How to Make Your Software Localization Project Run Smoothly – A Quick Guide

Juraj Močilac 5 years ago 4 min read
How to Make Your Software Localization Project Run Smoothly

Many software developers are confronted with certain challenges in the software localization department that they might have trouble overcoming. Instead of trying to find an adequate solution to their problem, they just leave it as it is and hope for the best, which often results in a product that is full of bugs and glitches. It should not be forgotten that the process of localization is a complex one and requires a great deal of planning, patience and coordination, so we’ve made a list of things that should help you with L10n of your product.

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Should Startups Consider Localization?

Miloš Matović 6 years ago 5 min read

Every startup has essentially one advantage when compared to big companies – a clean slate and the possibility to create a unique corporate identity and write a whole new success story, without being burdened by the failures or successes of the past. Beginnings are always exciting and promising, but for these very reasons they are also risky and that is why the examples of big companies should not be ignored. This article features some of the translation and localization lessons every startup can learn from the big companies.

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