In the previous article How to Localize: The 3 Pillars of Localization Process, I shared my views on how the localization process should be set up to deliver the desired results and how the understanding of localization has been somewhat changed by the current pandemic. This time, I am talking about the things that have not been changed and that are not very likely to change – the benefits of localization.
Machine translation. Artificial intelligence. Neural language processing. Predictive modelling. These fancy terms have been flashing everywhere over the past several years to the point when it seems that all your localization problems can be solved with a double click. As of 2021, they can’t. In this article, we will try and explain the exact role of technology in the translation/localization process in the simplest possible terms and help you understand what it really can and cannot do for you.
Cars. They are complex, sophisticated and ubiquitous. Their build quality and safety features are extremely important in our everyday lives. Yet, much of what we need to know when purchasing a car is contained in its brand – luxurious, family, sport cars, SUVs (and more) are all safely tucked in the brand names whose reputation has been carefully developed for decades. And it is probably true that for most of these decades, the localization requirements of the automotive industry were mostly limited to marketing materials and user manuals. But all things change.
We may perceive translation in various ways – it may be good, bad, correct, incorrect, fluent, awkward, poetic, mechanical and so on – but it is easy to forget that translation is actually an asset. To be more precise, our painstakingly and successfully localized materials for specific markets are assets simply by virtue of their function – they generate profit, reduce expenses and improve sales.
Localization is more than a translation. You have heard it many times, we have said many times. But what more really means goes beyond the additional phases that make localization process more complex than your good old translation – localization is more than translation because its effects must be equal (at worst comparable) to the effects of any material generated in the target language/culture/market.
This time we are taking a closer look at how mature organizations approach localization efforts – and of course, by “mature” we mean neither “old” nor “large” – but simply strategically oriented companies with established processes, developed strategies and clearly set goals.
The contemporary business climate encourages you to enrich your portfolio with a few extra services. But the question is what should these added services be? I guess it’s true for any business, but when we are talking about the language solutions and processes, listening closely to your customer’s need might show you the right direction and be mutually beneficial. Being able to offer the solutions that actually help your client grow and that were not available just a few months before is the recipe for success on both sides.
People won’t buy a product/service they don’t understand. This is the core reason for every localization effort and everything that it may include, from market research, development of custom technological solutions, translation to linguistic fine-tuning. But is product/service localization really sufficient for the global success?
In case you have heard about localization, your coworkers are telling you about its stellar benefits and its differences from the good old translation, but you are still struggling to grasp the full story, this mini series of articles is for you.
Time is money and that is why the methods of translation and localization are continuously made more efficient. Agile localization workflows have been developed to follow the fast pace of software development and to provide the final deliveries in short time.
Ciklopea offers you work on dynamic and interesting projects, technical and linguistic training, professional growth and development and regular payment.
We Are Looking for Freelance English – Croatian Translators with Experience in Translating Medical and Clinical Trial Materials (M/F)
Ciklopea is looking for freelance English – Croatian translators with experience in translating medical and clinical trial materials.
It is a fact that cover letters are read in human resources, and a well‑written cover letter can sometimes be the decisive factor in whether you get invited to a job interview or not.
This time we had a chat with terminologist Siniša Runjaić. He shared with us how one becomes an expert for terminology and glossaries, and told us a little bit more about his past work experience and memorable projects.
We asked our project manager Nikola Đorđević to tell us more about website localization, the importance of client’s feedback and the tools he uses on a daily basis. He also gave us some information about his life, hobbies and interests outside the office space.
Web designer Emanuel Blagonić (Blagonic Brothers) was kind enough to share his experiences and views on WordPress web development and website localization solutions.
We had a chat with Mr. Miroslav Nikolac, Business Development Manager at Nort Ltd, exclusive representative of ESET for seven countries in Southeast Europe, who was kind enough to share with us a unique insight into localization from the client’s side.
The global markets require content that anyone can understand, which is why website localization is necessary. It is not only cost-effective, but it can also be a time-saver, since processes are optimized and automatized. It can also be a way to connect with your customers and build strong relationships with them.
I can’t emphasize enough how much it bothers me to start an article with cliché phrases such as “more and more people are using the Internet nowadays“ or “technology is rapidly improving“, but these sentences are very important for what follows.
Following our introduction into the entire e-commerce website L10n affair, we now take a look at further technical, cultural and marketing aspects that need to be considered if you want to make a strong foreign market entry and achieve positive global presence.
Running the Process of Multilingual L10n In a Global SaaS Company: Interview with Pierre-Marie Gestas, Localization Manager at Prezi
How does the process of multilingual L10n run in a global SaaS company? What are the benefits and challenges of this process? Our CBDO Zana Čizmin recently talked with Pierre-Marie Gestas, Localization Manager at Prezi who shared these and other information with us.
E-Commerce is not an unfamiliar term anymore, and the rise of the Internet has made us change the way we think and act about shopping. We’ve got used to having everything at the tips of our fingers and it seems like online shopping is all we’ve ever dreamed about. It’s popular, cheap, affordable and accessible – could we ask for more?
Expanding your business to global markets implies that you already own a website that represents what you do in the best possible way. However, it will hardly get you any traffic if most of the online population can’t understand it. Having in mind that well prepared and optimized website is your first contact with your prospective clients, I’m guessing you’d want to make website localization your priority.
Living in the new digital era might be overwhelming for some people or the business owners, but we can’t deny the fact that many activities are now happening in the virtual world, along with tourism and booking your next destination. Croatia is apparently trying not to drown in its own sea and the new market trends. So far so good, I would say, considering the statistics for 2017 which shows an increase of 13% in arrivals of foreign tourists, in comparison to the previous year.
Travel and hospitality industry requires frequent updates of content, changes of target audiences and the advertisement media and therefore represents one of the most active areas of the language industry. The particular challenges of the industry can be overcome easily if the clients and providers of language services work together and, of course, if they both have a clear understanding of the nature of the industry and the benefits of language solutions to its growth.
In the beginning was the Word, said John, and little did he know it will stay the default part of the Office 365 package. But long before computers and Microsoft Word, even long before writing there was the good old spoken word. Which, in my opinion, remains the best way of human interaction and therefore […]
Usually when I’m lurking around the World Wide Web – which is 24/7 – I get involved with content originally written in English. Which is why I make search queries in English, even though it’s not my mother tongue. It’s not so much due to a lack of content in my first language, but rather […]
Over the past 12 months, we launched the new website, we were ranked among top 20 Southern Europe’s largest LSPs, we received the fourth Employer Partner Certificate, we traveled the world and we also produced some content. 2017 is a wrap and here are the top 5 posts most liked, read and/or shared by our readers.
The task of language professionals is essentially the same across industries and can always be summarized as helping companies and organizations communicate their messages to the target audiences, partners and clients. In this article we take a look at what medical translators need to know to make this communication possible in the vast and the diverse world of life sciences.
Pharmaceutical and medical industries are the two biggest players in the life sciences sector who frequently launch and sell their products on the global markets. Of course, to do so, they need to approach each of these markets with the utmost care. We are all their customers and we all have different healthcare needs and desires.
Just the other day I read an article on how we should be more open to the natural fluidity of language and its capacity for change, allowing the usage to define the rules and not vice versa. Therefore, it doesn’t surprise me that new complex words and neologisms are popping up at every corner. And like language, neither other products and services should be immune to change. I’m sure you’ve already heard of globalization and most definitely of localization, but the word glocalization opens up a whole new dimension.
When my colleague first introduced me to the term culturalization, I thought it was yet another synonym for localization. I wanted to believe I wasn’t completely wrong, but the facts showed me I wasn’t right either. My spell checker, too, thinks I’m definitely wrong as I’m typing this. So, to educate myself, I did a little research on the enigmatic term and what I found really stuck with me.
Many software developers are confronted with certain challenges in the software localization department that they might have trouble overcoming. Instead of trying to find an adequate solution to their problem, they just leave it as it is and hope for the best, which often results in a product that is full of bugs and glitches. It should not be forgotten that the process of localization is a complex one and requires a great deal of planning, patience and coordination, so we’ve made a list of things that should help you with L10n of your product.
If you are still having trouble figuring out what is localization (L10n), or even worse globalization (g11n), you came to the right place. Many people seem to think these are just fancy words for translation, but it’s not really the case. Even though these terms are interconnected, they have their own specific definitions, applications and scopes of meaning.
Getting your brand noticed on the foreign markets is a tricky job, especially if you don’t speak the target language and need more cultural intelligence about the target market – and that’s where LSPs come in.
Localization of a website to one or more markets is always a serious task that takes time, resources, smart project management and a good deal of patience to be performed the right way. Thankfully, there are technologies designed to optimize the L10n process and integrate it into website development, regardless of the scope of content or the number of locales.
Companies in the life sciences industry invest huge amounts into keeping their businesses growing, especially when moving into a new market. Behind the scenes lots of work goes into keeping these companies afloat, and it couldn’t be done without localization.
Independent market research firm Common Sense Advisory recognizes Ciklopea as a leader in $43.08 billion global translation, localisation, and interpreting services industry.
Every startup has essentially one advantage when compared to big companies – a clean slate and the possibility to create a unique corporate identity and write a whole new success story, without being burdened by the failures or successes of the past. Beginnings are always exciting and promising, but for these very reasons they are also risky and that is why the examples of big companies should not be ignored. This article features some of the translation and localization lessons every startup can learn from the big companies.