glocalization

Glocalization: Buzzword of a New World

Juraj Močilac 5 months ago Comment
Glocalization: Buzzword of a New World | Localization | Ciklopea

Just the other day I read an article on how we should be more open to the natural fluidity of language and its capacity for change, allowing the usage to define the rules and not vice versa. Therefore, it doesn’t surprise me that new complex words and neologisms are popping up at every corner. And like language, neither other products and services should be immune to change. I’m sure you’ve already heard of globalization and most definitely of localization, but the word glocalization opens up a whole new dimension.

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