digital marketing

The Need For Digital Marketing Transformation

Zana Čizmin 1 month ago Comment
AmCham Digital Transformation

Ciklopea representatives attended yesterday’s AmCham event “The need for Digital Marketing Transformation – embrace it or get left behind” with the keynote speaker Ms. Katie Axam, Chief Marketing Officer, IBM Central and Eastern Europe. In her speech, Ms. Axam reflected on the changing role of the CMO and the need for organizations to adapt in […]

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Localization and SEO: A Perfect Match

Juraj Močilac 5 months ago Comment
SEO Localization

Usually when I’m lurking around the World Wide Web – which is 24/7 – I get involved with content originally written in English. Which is why I make search queries in English, even though it’s not my mother tongue. It’s not so much due to a lack of content in my first language, but rather […]

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