Did you know that producing good and relevant content not only attracts traffic to your site, but also helps you spread brand awareness? So, my question to you is what’s your strategy for keeping customers close? How do you approach new clients?
Ciklopea representatives attended yesterday’s AmCham event “The need for Digital Marketing Transformation – embrace it or get left behind” with the keynote speaker Ms. Katie Axam, Chief Marketing Officer, IBM Central and Eastern Europe. In her speech, Ms. Axam reflected on the changing role of the CMO and the need for organizations to adapt in […]
The global markets require content that anyone can understand, which is why website localization is necessary. It is not only cost-effective, but it can also be a time-saver, since processes are optimized and automatized. It can also be a way to connect with your customers and build strong relationships with them.
In the beginning was the Word, said John, and little did he know it will stay the default part of the Office 365 package. But long before computers and Microsoft Word, even long before writing there was the good old spoken word. Which, in my opinion, remains the best way of human interaction and therefore […]
Usually when I’m lurking around the World Wide Web – which is 24/7 – I get involved with content originally written in English. Which is why I make search queries in English, even though it’s not my mother tongue. It’s not so much due to a lack of content in my first language, but rather […]