Brand Engagement

How Localization Can Help You Reach More Customers

Ciklopea 11 months ago 5 min
How Localization Can Help You Reach More Customers

If you plan to expand your business into different markets, localization is the most powerful tool you can have. In contrast to translation, which only focuses on bridging the language gap, localization takes into account cultural specificities, the societal values of the target market, jargon and linguistics, and more.

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