Brand Engagement

So, you’ve launched your mobile app. Your user base is growing, NPS scores are pretty good, and you’re continuously collecting customer feedback and improving your product. That’s pretty exciting!

If you plan to expand your business into different markets, localization is the most powerful tool you can have. In contrast to translation, which only focuses on bridging the language gap, localization takes into account cultural specificities, the societal values of the target market, jargon and linguistics, and more.