Why Localize?

  • Infographics
  • Last Updated On 10/2017

Why Localize? – The 3P Model by Ciklopea [Infographic]

Why localize? What is localization really all about? How does it help my business?

Our infographic provides the direct answers to these questions. We felt that the numerous benefits of localization can be best explained by grouping them into three major domains: Prevention, Proximity and Popularity and this is why we named our formula the 3P model.

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Why Localize?
3P Model by Ciklopea

 

WHY LOCALIZE?

3P Model by Ciklopea

 

  • PREVENTION
  • PROXIMITY
  • POPULARITY

 

PREVENTION

Localization helps you present your product or service, company and values in the way that target audiences will fully understand, eliminating the risk of bad publicity and enabling you to build and maintain a strong and positive global presence.

 

PROXIMITY

Localization helps you develop and maintain a good relationship with the target audience. In addition to bringing your business closer to your clients, you can also make it a part of the target culture, something your clients will know, like and trust.

 

POPULARITY

Localization helps you send your message to target audiences in an appropriate and respectful manner, building a solid base for the popularity of your brand. A localized product/service communicates respect for the target language and culture, and respect is one of those precious things that are hard to earn and easy to lose – but it is always returned.

 

WHICH LANGUAGES SHOULD YOUR BUSINESS SPEAK?

ENGLISH is the first language of 26% of the online population or approximately 1 B users.

 

THE REMAINING 2.6 B SPEAK:

CHINESE               750 M

SPANISH               280 M

ARABIC                  170 M

PORTUGUESE      155 M

JAPANESE             115 M

MALAY                   110 M

RUSSIAN               104 M

FRENCH                103 M

GERMAN                84 M

 

LOCALIZATION OPPORTUNITY

$1 invested in localization generates as much as $25 in revenue

BECAUSE

85% of both B2B AND B2C customers will always prefer a product/service presented in their first language.

 

Or, as the legendary German Chancellor put it nicely:

“If I am selling to you, I speak your language. If I am buying, dann müssen Sie Deutsch sprechen.”

Willy Brandt (1913 – 1992)

 

GLOBAL MARKETERS ARE WAITING FOR YOU.

CREATE YOUR BUSINESS MESSAGE. WE WILL HELP YOU SEND IT OUT TO THE WORLD.

Ciklopea

Advanced localization solutions in 30+ languages

www.ciklopea.com

 

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