Achieving Quality of Localization: Unifying Technical and Linguist Teams

Production of content is a serious and complex task that requires the services of various teams and individuals who put their talents together to achieve the ultimate goal of providing the desired information, product or service to target audiences in an aesthetically compelling, intuitive, accurate and appropriate manner. To preserve these carefully developed qualities on international markets, the localization process needs to mirror most of the main phases of content production. This means that localization needs to be performed on both the linguistic/cultural and on the technical levels.