Leading Croatian Hospitality Brand Maistra Globalizes Travel & Tourism Materials with Ciklopea

Maistra is a Rovinj-based national hospitality company, a leader in Croatia in 5* and 4* properties situated in Zagreb, Rovinj, Vrsar, Dubrovnik and a new 5* property in Split expected in 2023. Under its brands Collection, Select and Camping, the company currently manages 30 hotels and resorts throughout Croatia and 6 camping sites in Rovinj and Vrsar.

Description:

Ciklopea cooperated with the Maistra Hospitality Group, the leading hospitality and tourism company in the region, on the localization of their new mobile app. The Maistra app provides easy access to information on hotel services, reservations, activities, and local attractions to its users.

The Challenge:

Maistra recognized the importance of adapting the user experience to the local market. Their previous mobile app was only available in English, which limited their potential reach and their ability to attract a wider audience from the region.

The Solution:

Ciklopea carried out the localization process of the new Maistra app, ensuring adaptation of the content to the target markets. The process included translation of the user interface, hotel descriptions, offers, reviews, and other relevant information into several languages, including Croatian, Italian, German, and Slovenian.

The Results:

Following the completion of the localization project, Maistra observed significant growth in user inclusion and app download numbers on local markets. Users appreciated the ability to access information in their first language, which resulted in an improved user experience and an increase in customer satisfaction.

Wrap-up:

The cooperation between the Maistra Hospitality Group and Ciklopea shows how mobile app localization can significantly improve user experience and drive engagement on local markets. This case is an example of adapting content to target markets, bringing a competitive advantage and improving business results in the hospitality industry. 

https://www.maistra.com/hr/maistra-app/#/
As a provider of translation and localization solutions, Ciklopea has the expertise needed to address the challenges of app localization in the tourism sector:

Cultural and linguistic differences: Ciklopea’s team includes professional linguists specialized in translation and localization of content into a variety of languages and cultures. Their deep understanding of cultural nuances enables adaptation of app content to the target market in a relevant and engaging manner.

Specific terms and local attractions: Ciklopea’s teams are experienced in the translation of specific terms and the names of local attractions in a manner that is understandable and appropriate for the target market. They focus on details to ensure the consistency and accuracy of their translations.

Seasonal variability: Ciklopea is a flexible and adaptable company that can respond quickly to changes in clients’ requests. The teams are ready to provide support for localized apps no matter what phase the tourist season may be in, adapting the content to users’ needs.

Technical support for different devices and platforms: Ciklopea’s localization experts are familiar with the different technical requirements and specifications of various platforms and devices. They ensure that the localized version is compatible, providing a consistent user experience across different devices and operating systems.

Through its expertise and experience, Ciklopea can provide comprehensive support when it comes to app localization for the tourism industry, helping clients achieve success on the global market.

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