Transcreation is most definitely not one of the things that spring to mind when we talk about the medical translation or localization of pharmaceutical materials. With all the seriousness of study protocols, summaries of product characteristics and correspondences with the regulatory bodies, we tend to forget that medical and pharmaceutical companies also need marketing solutions to propel their business and reach their customers and clients.
It can sometimes take a lot of time and effort to adapt to working with a new client – particularly on complex projects for a mature client with established and strict procedures that need to be followed – but good coordination, patience and understanding of the client’s requirements ultimately yields positive results.
The task of language professionals is essentially the same across industries and can always be summarized as helping companies and organizations communicate their messages to the target audiences, partners and clients. In this article we take a look at what medical translators need to know to make this communication possible in the vast and the diverse world of life sciences.
Hot on the heels of our article on machine translation, it’s now time to discuss computer-assisted translation or CAT.
Once when I was a kid, I was passing by a car wash which had the big written sign “Machine washing and polishing” with a friend who asked me, all amazed, “Wow, they have machines to wash the cars?!” And the guy who worked there heard him and replied, mildly disappointed “Do I look like a machine to you?” We did not expect that, but he, indeed, was still a human being. Same goes with machine translation (MT).
Translations are one of those things that you only really notice once they’ve gone wrong. The internet is full of jokes about bad translations, which although may be funny, are actually a very serious issue for all stakeholders. Quality Assurance (also known as QA) is one of the steps taken within the language industry to prevent translation errors.
Terminology management is a powerful tool that saves time, energy, and money, especially when used in conjunction with translation memories and CAT tools.
In this article we take a look at the most common opportunities and challenges to translation productivity.
“From top floor to shop floor” is a phrase used to describe a business organization in its entirety
Serendipity is frequently listed among the most beautiful English words, as well as among the ones most difficult to translate to other languages.
“So you see that a MacGuffin is actually nothing at all.”
“Mad as a hatter” is an English phrase meaning “crazy” and although its origin is unclear, it actually has nothing to do with Lewis Carroll’s memorable character from “Alice’s Adventures in Wonderland”.
The Atomic Era conviction that computers will eliminate the need for translators – or even the need to learn foreign languages at all – within a few short years still persists. But will it?
In addition to its numerous obvious benefits, professional management of translation assets preserves the integrity of PILs and similar medical and pharmaceutical documents.
The Pareto principle or the 80-20 rule in its simplest form states that, for better or worse, roughly 80% of the effect comes from 20% of the causes.
The price of a bad, awkward or inaccurate translation is too steep, making the price of a good, professional human translation the long run reasonable and low.
The world is big and replete with possibilities. The Internet is constantly growing more multilingual by the hour and reflecting these possibilities. Yet, picking the right one for your business may be tricky.
The main benefits of this language services model are process optimization and the reduction of costs and time, as well as improved translation quality and consistency.
Тhere are substantial differences between working with freelance translators and an LSP. This article is about the most important of these differences. TEP process
Translated and localized website is speaking to people on the local market. A multilingual SEO strategy is required to make it speak to the search engines on the local market as well.
The massive amount of life sciences texts being translated to almost every written language of the world every day is essentially an active exchange of information on the cutting-edge life sciences products, procedures and development that are constantly widening the lexical stock of the target languages and thus make a valuable contribution to the scientific arenas of the target territories.
The continually rising e-commerce websites that represent one of the most vital segments of online business may benefit the most from the advantages of the translation proxy.
This type of translation services uses proxy servers to render multilingual versions of a website
These words hide the exciting story of their origin, stretching back to the days of Ancient Greece and Rome, and include layers of religion, astrology, mathematics, and astronomy
There are many ways to learn a foreign language. This article features tips that come from the experiences of some us who speak several languages.
As a follow-up to our article 10 Questions Good Translation Companies Will Ask You, we bring you an article on information you should share with your LSP before your translation project starts.
If your potential translation provider asks you some of these questions, it means that you are dealing with a company that truly knows the business.
Internet and SMS communications have helped in the creation of a specific type of informal written communication.
Even if the figures of speech are not something we think about too much, there are oxymorons we tend to use unconsciously.