Since a project manager is a member of the production team, the role of the PM is often too easily associated exclusively with the production part of the service, or “what we deliver”. However, a project manager is equally important in the “how we deliver” part of the operation, in building a positive experience for the customer who works with us.
Did you know that producing good and relevant content not only attracts traffic to your site, but also helps you spread brand awareness? So, my question to you is what’s your strategy for keeping customers close? How do you approach new clients?
Ciklopea representatives attended yesterday’s AmCham event “The need for Digital Marketing Transformation – embrace it or get left behind” with the keynote speaker Ms. Katie Axam, Chief Marketing Officer, IBM Central and Eastern Europe. In her speech, Ms. Axam reflected on the changing role of the CMO and the need for organizations to adapt in […]
The global markets require content that anyone can understand, which is why website localization is necessary. It is not only cost-effective, but it can also be a time-saver, since processes are optimized and automatized. It can also be a way to connect with your customers and build strong relationships with them.
I can’t emphasize enough how much it bothers me to start an article with cliché phrases such as “more and more people are using the Internet nowadays“ or “technology is rapidly improving“, but these sentences are very important for what follows.
Living in the new digital era might be overwhelming for some people or the business owners, but we can’t deny the fact that many activities are now happening in the virtual world, along with tourism and booking your next destination. Croatia is apparently trying not to drown in its own sea and the new market trends. So far so good, I would say, considering the statistics for 2017 which shows an increase of 13% in arrivals of foreign tourists, in comparison to the previous year.
Travel and hospitality industry requires frequent updates of content, changes of target audiences and the advertisement media and therefore represents one of the most active areas of the language industry. The particular challenges of the industry can be overcome easily if the clients and providers of language services work together and, of course, if they both have a clear understanding of the nature of the industry and the benefits of language solutions to its growth.
In the beginning was the Word, said John, and little did he know it will stay the default part of the Office 365 package. But long before computers and Microsoft Word, even long before writing there was the good old spoken word. Which, in my opinion, remains the best way of human interaction and therefore […]
Usually when I’m lurking around the World Wide Web – which is 24/7 – I get involved with content originally written in English. Which is why I make search queries in English, even though it’s not my mother tongue. It’s not so much due to a lack of content in my first language, but rather […]
Pharmaceutical and medical industries are the two biggest players in the life sciences sector who frequently launch and sell their products on the global markets. Of course, to do so, they need to approach each of these markets with the utmost care. We are all their customers and we all have different healthcare needs and desires.
Just the other day I read an article on how we should be more open to the natural fluidity of language and its capacity for change, allowing the usage to define the rules and not vice versa. Therefore, it doesn’t surprise me that new complex words and neologisms are popping up at every corner. And like language, neither other products and services should be immune to change. I’m sure you’ve already heard of globalization and most definitely of localization, but the word glocalization opens up a whole new dimension.
If you are still having trouble figuring out what is localization (L10n), or even worse globalization (g11n), you came to the right place. Many people seem to think these are just fancy words for translation, but it’s not really the case. Even though these terms are interconnected, they have their own specific definitions, applications and scopes of meaning.
The complex and diverse landscape of the South Slavic linguistic area may often seem bewildering from the outside.
In fact, it doesn’t really matter – as long as you use the writing system of choice consistently.
Considering the dynamics of industrial translation, one of the most essential things is free and clear flow of information within the teams, the uncluttered communication and a positive human connection between the people who actually perform the linguistic services.
Whatever the price of professional translation may be, the price of a bad, inadequate or missing translation is always higher
If the content is originally written for localization (i.e. globalized), the localization process can be streamlined to take significantly less energy, time and resources.
Every startup has essentially one advantage when compared to big companies – a clean slate and the possibility to create a unique corporate identity and write a whole new success story, without being burdened by the failures or successes of the past. Beginnings are always exciting and promising, but for these very reasons they are also risky and that is why the examples of big companies should not be ignored. This article features some of the translation and localization lessons every startup can learn from the big companies.
The tasks of project managers in charge of localization projects include a wide range of activities, all of which have one ultimate goal – the timely, cost-effective, and high quality execution of a localization project.