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Artificial intelligence has dramatically reduced the effort required to create multilingual content. Organizations can now translate, adapt and generate content at a speed that would have been difficult to imagine only a few years ago. But greater production capacity does not automatically lead to better multilingual communication because it has also introduced an entirely new management challenge that most organizations have yet to recognize.

Ciklopea is heading to Gamescom 2026 in Cologne, Germany, from August 26 to 30, joining developers, publishers and gaming professionals at one of the world’s leading gaming events.

Preparing a content marketing campaign for two different markets may include localization and/or transcreation. In the first case, the words are translated correctly, but they don’t invoke the real feel intended by the original wording. In the second case, the written content hits the bull’s eye, both message-wise and translation-wise.