Website Localization: What Truly Matters

Miloš Matović 6 years ago 1 comments

It is necessary, but it is just not enough to translate the textual and to adapt the nontextual elements of the website. Quality, style, tone and accuracy of the localized information are essential.

Website Localization: What Truly Matters | Blog | Ciklopea
Ena od neizpodbitnih resnic našega časa je, da se splet širi

One of the eternal truths of this day and age is that the Internet is expanding. The number of internet users worldwide passed the 3 billion mark in 2015 and it is estimated that in the following five years over half of the world’s population will have internet access. Although English remains the dominant language of the online world, this also means that any company that considers reaching the global customers will have to localize its online presence. And this also means that the inevitable aftermath of the internet’s expansion is positioning of website localization as one of the major fields of the entire language industry.

It is said time and again that localization is much more complex and demanding process than translation, and this is particularly true when the word is about website localization. It is necessary, but it is just not enough to translate the textual and to adapt the nontextual elements of the website. Quality, style, tone and accuracy of the localized information are essential.

The elements of the website to be localized that require special attention (and that should be the first to be localized) are product information and support pages. Marketing materials such as ebooks, white papers, case studies, news, audio and video materials and blog posts are always extremely popular with the users and should be localized whenever it is possible.

A website is never complete – it always requires more or less frequent updates and a localized version is no different. Depending on the type of a website, its structure, target audience and content, the frequency of updates may span from once a week to once a year, but updates should always be considered in a localization plan, no matter whether you opt for translation proxy or the standard localization process.

To conclude, a good website localization strategy should be focused on the two main elements – quality of the localized content and frequent updates.

Like This Article? Subscribe to Receive More Via Email

  • receive a digest with new articles
  • up to 2 emails a month
  • This field is for validation purposes and should be left unchanged.

Related Articles

5 Reasons Why Your Business Needs Professional Localization Services in 2022

1 week ago

While the challenging climate of the 2020s may bring a lot of changes and uncertainties to the way businesses operate, it also provides a good opportunity to focus on the things that don’t change and that may help in overcoming the crisis. In this article, we take a look at how and why professional translation/localization services are one of the anchors that can help your business thrive in any environment.

Continue reading

Preparing for Localization: How to Produce the Source Content the Right Way

2 months ago

Internationalization or i18n is the concept of product/service design that facilitates expansion into foreign markets (or globalization) through localization. The term is chiefly used in the software localization domain, but it can be easily applied to any other field. In this article, we take a closer look at how the internalization principles can be successfully applied to content production to make the localization process smoother, cheaper and leaner.

Continue reading

Walking the Technical Side of Localization: Orchestrating QA, OCR and DTP to Really Work for You

3 months ago

On the execution level, every localization project has two major distinct dimensions – linguistic and technical. While the linguistic dimension encompasses language adaptation issues, such as language pairs, translation, and review, technical dimension includes physical aspects of the project, such as file formats, required software, digital resources and various additional services that need to be performed before, during and after the project, all with the aim of ensuring the quality and usability of the final localized materials. Both dimensions are of equal importance and we may say that the difference between translation and localization happens at the junction point of these two dimensions.

Continue reading