Top 5 Posts of 2017

Ciklopea 9 years ago Consulting */ ?> 4 min read

Over the past 12 months, we launched the new website, we were ranked among top 20 Southern Europe’s largest LSPs, we received the fourth Employer Partner Certificate, we traveled the world and we also produced some content. 2017 is a wrap and here are the top 5 posts most liked, read and/or shared by our readers.

1. Why Localize? – The 3P Model by Ciklopea [Infographic]

3P Model by Ciklopea

Why localize? What is localization really all about? How does it help my business?

Our infographic provides the direct answers to these questions.

2. Croatian, Bosnian, Serbian, Montenegrin: Challenges of Localization

Croatian, Bosnian, Serbian, Montenegrin: Challenges of Localization

How many languages are spoken in the Balkans? Is it Serbo-Croatian? Do I have to localize my product to Bosnian or to Croatian? – These are some of the questions every LSP is likely to hear from new clients entering into the markets of Croatia, Bosnia, Montenegro or Serbia and this is our answer to these questions.

3. Interview with Renato Beninatto: “What we’re going to translate in five years has not been invented yet”

Tucker Johnson, Zana Čizmin and Renato Beninatto

We met up with Renato Beninatto, the renowned language industry veteran and thought leader and CEO of Nimdzi Insights, earlier this month at LocWorld35 – Silicon Valley conference in Santa Clara. His latest book The General Theory of the Translation Company written with Tucker Johnson has just hit the stores and this was a perfect occasion for our Chief Business Development Officer Zana Čizmin to discuss both the book and the present and the future of the translation industry with Renato.

4. The Curious Case of Translation, Localization and Globalization

Translation, Localization and Globalization

If you are still having trouble figuring out what is localization (L10n), or even worse globalization (g11n), you came to the right place. Many people seem to think these are just fancy words for translation, but it’s not really the case. Even though these terms are interconnected, they have their own specific definitions, applications and scopes of meaning.

5. Multilingual L10n of WordPress Websites: Automated, Unified and Lean

Multilingual L10n of WordPress Websites: Automated, Unified and Lean

Localization of a website to one or more markets is always a serious task that takes time, resources, smart project management and a good deal of patience to be performed the right way. Thankfully, there are technologies designed to optimize the L10n process and integrate it into website development, regardless of the scope of content or the number of locales.

Why AI Does Not Make Translation Easier

2 days ago

Artificial intelligence has dramatically reduced the effort required to create multilingual content. Organizations can now translate, adapt and generate content at a speed that would have been difficult to imagine only a few years ago. But greater production capacity does not automatically lead to better multilingual communication because it has also introduced an entirely new management challenge that most organizations have yet to recognize.

Transcreation vs Localization: Which Strategy Is Best for Your Business?

3 weeks ago

Preparing a content marketing campaign for two different markets may include localization and/or transcreation. In the first case, the words are translated correctly, but they don’t invoke the real feel intended by the original wording. In the second case, the written content hits the bull’s eye, both message-wise and translation-wise.

Why Game Localization Drives Global Revenue Growth for Game Developers

1 month ago

Game localization stopped being a line item and became a growth engine. The studios paying attention are turning translation into a competitive edge, and the ones that aren’t are quietly losing ground in markets they never even knew they were missing.