That dreadful phrase bad translation has two distinct meanings – first, there is the obvious one, a text (or any other material) replete with errors in meaning, style, grammar and orthography and second, the more serious one, including delayed and cancelled product launches, loss of time, resources and energy and, most dreadful of them all, negative representation on a foreign market, which is also the price of a bad translation.
How to prevent it?
Want to be a part of the language industry? Want to know what we do and learn about our processes? Want to find out about the translators’ challenges and translation technologies? Looking for a job? You can find out about this and more on our Doors Open Day on 11 June at our offices in […]
We had a chat with Mr. Miroslav Nikolac, Business Development Manager at Nort Ltd, exclusive representative of ESET for seven countries in Southeast Europe, who was kind enough to share with us a unique insight into localization from the client’s side.
Location: Belgrade, Serbia
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Since a project manager is a member of the production team, the role of the PM is often too easily associated exclusively with the production part of the service, or “what we deliver”. However, a project manager is equally important in the “how we deliver” part of the operation, in building a positive experience for the customer who works with us.
The amount of textual materials used before, during and after clinical research is often massive and includes a wide range of different types of documents composed by healthcare professionals, legal and financial experts and patients. If any of these documents needs to be updated or changed for any reason, amending and updating the translated version of these documents may be painful and time-consuming.
Luckily, there are processes and technologies designed to make these actions painless.
Preparation of requests for proposal (RFP) is a serious and painstaking task that – when translation is included – may easily become even more complex. We might have a few tips for you that may help you avoid this being a challenge, find a reliable language solution provider and run a successful RFP.
Did you know that producing good and relevant content not only attracts traffic to your site, but also helps you spread brand awareness? So, my question to you is what’s your strategy for keeping customers close? How do you approach new clients?