Did you know that producing good and relevant content not only attracts traffic to your site, but also helps you spread brand awareness? So, my question to you is what’s your strategy for keeping customers close? How do you approach new clients?
Today (20 April) is the International Chinese Language Day at the United Nations, so to celebrate it appropriately, our Chloe the Office Chef turned the stove on again and cooked a genuine Chinese delicacy for you.
The global markets require content that anyone can understand, which is why website localization is necessary. It is not only cost-effective, but it can also be a time-saver, since processes are optimized and automatized. It can also be a way to connect with your customers and build strong relationships with them.
I can’t emphasize enough how much it bothers me to start an article with cliché phrases such as “more and more people are using the Internet nowadays“ or “technology is rapidly improving“, but these sentences are very important for what follows.
Today (20 March) is the day we celebrate the UN French Language Day. The event was established by UN’s Department of Public Information in 2010 “to celebrate multilingualism and cultural diversity as well as to promote equal use of all six official languages throughout the Organization“.
E-Commerce is not an unfamiliar term anymore, and the rise of the Internet has made us change the way we think and act about shopping. We’ve got used to having everything at the tips of our fingers and it seems like online shopping is all we’ve ever dreamed about. It’s popular, cheap, affordable and accessible – could we ask for more?
Expanding your business to global markets implies that you already own a website that represents what you do in the best possible way. However, it will hardly get you any traffic if most of the online population can’t understand it. Having in mind that well prepared and optimized website is your first contact with your prospective clients, I’m guessing you’d want to make website localization your priority.
Living in the new digital era might be overwhelming for some people or the business owners, but we can’t deny the fact that many activities are now happening in the virtual world, along with tourism and booking your next destination. Croatia is apparently trying not to drown in its own sea and the new market trends. So far so good, I would say, considering the statistics for 2017 which shows an increase of 13% in arrivals of foreign tourists, in comparison to the previous year.
In the beginning was the Word, said John, and little did he know it will stay the default part of the Office 365 package. But long before computers and Microsoft Word, even long before writing there was the good old spoken word. Which, in my opinion, remains the best way of human interaction and therefore […]
Usually when I’m lurking around the World Wide Web – which is 24/7 – I get involved with content originally written in English. Which is why I make search queries in English, even though it’s not my mother tongue. It’s not so much due to a lack of content in my first language, but rather […]
Pharmaceutical and medical industries are the two biggest players in the life sciences sector who frequently launch and sell their products on the global markets. Of course, to do so, they need to approach each of these markets with the utmost care. We are all their customers and we all have different healthcare needs and desires.
Hot on the heels of our article on machine translation, it’s now time to discuss computer-assisted translation or CAT.
Once when I was a kid, I was passing by a car wash which had the big written sign “Machine washing and polishing” with a friend who asked me, all amazed, “Wow, they have machines to wash the cars?!” And the guy who worked there heard him and replied, mildly disappointed “Do I look like a machine to you?” We did not expect that, but he, indeed, was still a human being. Same goes with machine translation (MT).
Just the other day I read an article on how we should be more open to the natural fluidity of language and its capacity for change, allowing the usage to define the rules and not vice versa. Therefore, it doesn’t surprise me that new complex words and neologisms are popping up at every corner. And like language, neither other products and services should be immune to change. I’m sure you’ve already heard of globalization and most definitely of localization, but the word glocalization opens up a whole new dimension.
When my colleague first introduced me to the term culturalization, I thought it was yet another synonym for localization. I wanted to believe I wasn’t completely wrong, but the facts showed me I wasn’t right either. My spell checker, too, thinks I’m definitely wrong as I’m typing this. So, to educate myself, I did a little research on the enigmatic term and what I found really stuck with me.
Many software developers are confronted with certain challenges in the software localization department that they might have trouble overcoming. Instead of trying to find an adequate solution to their problem, they just leave it as it is and hope for the best, which often results in a product that is full of bugs and glitches. It should not be forgotten that the process of localization is a complex one and requires a great deal of planning, patience and coordination, so we’ve made a list of things that should help you with L10n of your product.
If you are still having trouble figuring out what is localization (L10n), or even worse globalization (g11n), you came to the right place. Many people seem to think these are just fancy words for translation, but it’s not really the case. Even though these terms are interconnected, they have their own specific definitions, applications and scopes of meaning.